Print campaigns are taken a step further with participatory engagement
Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print.
Trend Themes
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Interactive Print Ads — Interactive print ads with 3D visuals and interactive features are becoming a new marketing trend. Opportunities exist to create more immersive and engaging campaigns for customers.
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Lamp-converting Ad Campaigns — Ad campaigns that can be transformed into practical items, such as lampshades, create unique and memorable marketing experiences. Brands can use this approach to make their message stand out and linger on in customer's mind.
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Refreshing Drink Ads — Creating branded campaigns that offer experiences or solutions to customers in a real-world setting is an emerging trend. Brands can demonstrate their value by providing useful and refreshing services, which is a great way to earn customers' loyalty.
Industry Implications
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Advertising — Interactive print ads and practical ad campaigns create disruptive opportunities for companies in the advertising industry to think beyond traditional print.
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Retail — Interactive campaigns are a great way to boost brand recognition and improve customer engagement in the retail industry.
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Food and Beverage — Refreshing drink ads and campaigns that offer real-world solutions create opportunities for the food and beverage industry to engage customers and build brand loyalty.
4 Featured, 35 Examples:
295,324 Total Clicks
Date Range:
Jan 14 — Sep 14
Trending:
Warm
Consumer Insight Topics:
