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Interactive Print

Print campaigns are taken a step further with participatory engagement

Implications - Adding a more engaging aspect to print, campaigns are integrating 3D visuals and interactive elements for allure. Transforming magazines and posters into activities that require participation, marketers are helping to bring campaigns to life, adding an immersive quality to traditional print.
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
197,344 Total Clicks
Jan 14 - Sep 14
Warm
MarketingPrintInteractive
Featured Examples
Interactive Print Ads - C&A's Interactive Print Advertising Includes a Working Facebook Like Button
SCORE 7.2
Warm 61,799 Clicks Pub: Sep 3, 14
Interactive Print Ads
C&A's Interactive Print Advertising Includes a Working Facebook Like Button
In partnership with Microsoft and Tim, one of Brazil’s biggest fashion retailers, C&A, created an interactive print advertising campaign to really wow people who were flipping through the... [More]
Interactive Print Magazine Ads - Wired’s Interactive Moto Ad Lets You Choose Your Favorite
SCORE 5.2
Warm 8,579 Clicks Pub: Jan 27, 14
Interactive Print Magazine Ads
Wired’s Interactive Moto Ad Lets You Choose Your Favorite
This month’s edition of Wired magazine has released the first interactive print advertisement of its kind for the Motorola Moto X. The ad lets readers choose from various colors of the phone by... [More]
Lamp-Converting Posters - The Lladro Lighting Ad Campaign Transforms into a Practical Light Source
SCORE 3.6
Mild 5,288 Clicks Pub: Jun 16, 14
Lamp-Converting Posters
The Lladro Lighting Ad Campaign Transforms into a Practical Light Source
It is not every day that a person will come across an ad campaign that is as practical as it is informative; enter the Lladro Lighting campaign. The brand decided to market its latest range of... [More]
Refreshing Drink Ads - Lipton's Interactive Bus Stop Ad Helps People Cool Off in the Summer
SCORE 2.5
Untested 816 Clicks Pub: Jul 26, 14
Refreshing Drink Ads
Lipton's Interactive Bus Stop Ad Helps People Cool Off in the Summer
When it’s summer, everybody wants to be out enjoying the sun and this interactive bus stop ad by Lipton is a brilliant way to help people cool off in the process. Lipton took over an entire... [More]
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