This funny ad for Snickers chocolate is bizarre and intriguing, featuring an image of Abraham Lincoln looking an awful lot like Pinocchio. The ad really doesn't make much sense until you read the caption on the bottom of the print ad, which explains that "You're not you when you're hungry."
The Snickers ad is a timely one, considering that it was released right around Independence Day. Since the image of the 16th president of the United States is such an iconic one, it makes a perfect fit for the campaign, although it would be just as easy to imagine other figures that could have their appearances altered in a similar way. The funny ad was created for Snickers by the BBDO agency in New York.
What's Driving This Trend
- Humorous Advertising
- Disruptive innovation opportunity: Exploring comedy as a strategy to engage and entertain consumers in advertising campaigns.
- Iconic Figure Alteration
- Disruptive innovation opportunity: Experimenting with altering the appearances of famous historical figures in advertisements to create memorable and attention-grabbing visuals.
- Messaging with Caption
- Disruptive innovation opportunity: Utilizing captions to convey a message or explain the concept behind an advertisement, enhancing its impact and effectiveness.
Who This Affects Most
- Chocolate Manufacturing
- Disruptive innovation opportunity: Incorporating humor and creativity in chocolate advertising campaigns to differentiate products in a competitive market.
- Advertising Agency
- Disruptive innovation opportunity: Embracing unconventional and humorous approaches to create groundbreaking ad campaigns that catch consumers' attention.
- Print Advertising
- Disruptive innovation opportunity: Integrating visual creativity and storytelling techniques in print advertisements to deliver impactful messages and enhance brand awareness.
