Being that Nielsen reported Bud Light as being the choice beer for 45% of Hispanic and Latino-Americans, the El Bud Light Party 'Estamos Unidos' Super Bowl spot is well-timed.
Featuring actor Michael Peña, the El Bud Light Party 'Estamos Unidos' commercial is entirely in Spanish and marks the first commercial to air during the Super Bowl in the language. The commercial aired during ESPN Deportes' coverage of the Super Bowl, which also broadcasted the game with Spanish commentary.
The 30-second Super Bowl spot is the work of Wieden + Kennedy New York and looks to help incite a passionate yet lighthearted feeling in viewers. Being that the commercial is the first of it's kind, we'll likely continue to see more Spanish language advertisements entering the market in the near future.