Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,896 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,555 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,555 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,223 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,896 cutting edge ideas.

Fun-Encouraging Beer Ads

The El Bud Light Party 'Estamos Unidos' Super Bowl Spot is Lighthearted

— April 6, 2016 — Lifestyle
Being that Nielsen reported Bud Light as being the choice beer for 45% of Hispanic and Latino-Americans, the El Bud Light Party 'Estamos Unidos' Super Bowl spot is well-timed.

Featuring actor Michael Peña, the El Bud Light Party 'Estamos Unidos' commercial is entirely in Spanish and marks the first commercial to air during the Super Bowl in the language. The commercial aired during ESPN Deportes' coverage of the Super Bowl, which also broadcasted the game with Spanish commentary.

The 30-second Super Bowl spot is the work of Wieden + Kennedy New York and looks to help incite a passionate yet lighthearted feeling in viewers. Being that the commercial is the first of it's kind, we'll likely continue to see more Spanish language advertisements entering the market in the near future.
Trend Themes
1. Spanish Language Super Bowl Ads - The emergence of Spanish language ads during the Super Bowl presents an opportunity for brands to tap into the Hispanic and Latino-American market and connect with a wider audience.
2. Inclusivity in Advertising - The El Bud Light Party 'Estamos Unidos' Super Bowl spot highlights the importance of inclusivity and representation in advertising, opening up opportunities for brands to be more culturally diverse in their campaigns.
3. Multilingual Marketing - The success of the El Bud Light Party 'Estamos Unidos' commercial demonstrates the potential of multilingual marketing to effectively reach diverse consumer groups and create meaningful connections.
Industry Implications
1. Beverage Industry - The beer industry, specifically brands like Bud Light, can embrace the trend of fun-encouraging beer ads to engage consumers and differentiate themselves from competitors.
2. Advertising Industry - The advertising industry has the opportunity to embrace diversity and create campaigns that resonate with a wider range of consumers, as demonstrated by the El Bud Light Party 'Estamos Unidos' commercial.
3. Media and Broadcasting Industry - The media and broadcasting industry can leverage the demand for Spanish language content by featuring more advertisements and programming that cater to Hispanic and Latino-American audiences.
1.8
Score
Popularity
Activity
Freshness