Empowerment Marketing

Brands dedicate marketing efforts to elevating consumer esteem

Implications - Today's Internet culture has fostered a spirit of scrutiny that has consumers demanding more from brands when it comes to messaging. The brands that trust consumers to make informed decisions without undercutting their esteem rise to the top, demonstrating not only a higher level of consumer awareness, but also a desire for more empowering relationships with brands.
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
265,560 Total Clicks
Aug 15 - Mar 16
Average
Featured Examples
Empowering Shoe Campaigns - Keds' 'Ladies First' Footwear Campaign Stars Strong Female Icons
SCORE 6.8
Warm 2,990 Clicks Pub: Feb 26, 16
Empowering Shoe Campaigns
Keds' 'Ladies First' Footwear Campaign Stars Strong Female Icons
‘Ladies First’ is an empowering footwear campaign from Keds that’s aimed at the eyes of young women. The campaign features a series of inspiring posters, with simple messages like &#... [More]
Inspiring Sportswear Films - Adidas' 'I'm Here to Create' Campaign Spotlights Female Athletes
SCORE 6.3
Warm 2,844 Clicks Pub: Mar 2, 16
Inspiring Sportswear Films
Adidas' 'I'm Here to Create' Campaign Spotlights Female Athletes
Consisting of five inspiring short films, the ‘I’m Here to Create’ campaign by sportswear giant adidas spotlights famous female athletes. The film series includes appearances by... [More]
Body-Positive Superheroes - This Comic Book is Based on a Remarkable Plus-Size Female Superhero
SCORE 4.5
Average 893 Clicks Pub: Nov 2, 15
Body-Positive Superheroes
This Comic Book is Based on a Remarkable Plus-Size Female Superhero
The creative agency ‘Valiant’ unveiled its plans to release a new plus-size female superhero called Faith “Zephyr” Herbert. Instead of recreating another female superhero as an over-... [More]
Empowering Girl Campaigns - Dove's Newest Ad Promotes Self-Esteem Boosting for Girls
SCORE 3.9
Mild 266 Clicks Pub: Sep 29, 15
Empowering Girl Campaigns
Dove's Newest Ad Promotes Self-Esteem Boosting for Girls
Dove’s newest ad continues its long-running ‘Campaign for Real Beauty,’ and this time around, it targets young girls.  The commercial asks young girls what they would change... [More]
Female-Focused TV Channels - This New Women's Interest Channel from Vice Focuses on Female Content
SCORE 2.7
Mild 200 Clicks Pub: Aug 4, 15
Female-Focused TV Channels
This New Women's Interest Channel from Vice Focuses on Female Content
VICE created a new female-focused television channel called Broadly that will promote and supply content geared directly towards women. The female-empowering channel is set to launch on August 3,... [More]
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