Category
Lifestyle
Assisted Choices
Trend cluster
Category
Branded
Patriotism
Brands adopt a historically inspired aesthetic for national pride.
3.4
Trend score
Trend
What is the Branded Patriotism trend?
Branded Patriotism: Brands often use seasons and holidays as opportunities to connect with consumers. In terms of patriotic festivities, many American brands are focusing on the collective memory of the nation's past. Not only does this approach capitalize on consumers' national pride and nostalgia, it's also a way for brands to cultivate a public image that's likable and down-to-earth.
Trend themes
Themes within the Branded Patriotism trend
Three behaviours holding the trend together01
Nostalgic Patriotism
Brands tap into national pride and nostalgia by adopting a historically inspired aesthetic.
02
Iconic Figures
Brands leverage iconic figures such as past presidents to connect with consumers and create buzz around their campaigns.
03
Cause Marketing
Brands partner with charitable organizations or causes to create a sense of purpose and social impact for their consumers.
Industry implications
What the Branded Patriotism trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can leverage Nostalgic Patriotism by creating products that celebrate national pride and highlight historical figures.
For
Food and Beverage
Food and Beverage companies can participate in Cause Marketing by partnering with charitable organizations and donating a portion of their sales to a good cause.
For
Marketing and Advertising
Marketing and Advertising agencies can utilize Iconic Figures in their campaigns to create buzz and generate interest around a product or service.
Workshop question
Can you think of a new way to promote your brand's heritage as a way to promote transparency to your consumers?
Trend signals
Trend signals for Branded Patriotism
Trend score 3.4 out of 10, from popularity 50%, activity 43%, freshness 8%.
Popularity50%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Branded Patriotism trend
4 featured examples from Jun 8, 2014 to Apr 13, 2015CategoryMarketing
Patriotic Whiskey Bottles
Pendleton's Blended Whiskey Honors Past and Present Soldiers
The alcohol and spirits industry has the opportunity to collaborate with charitable organizations and create limited edition products that support meaningful causes.
CategoryLifestyle
Nutty President Campaigns
Mr. Peanut's Independence Day Campaign Wants You as a Founding Father
Companies in the food and beverage industry can explore personalized marketing campaigns to connect with consumers on a deeper level.
CategoryFashion
Monetary Trifole Logos
This American Money Adidas Logo Celebrates a Collaboration with Wish
The collaboration between Adidas Original and Wish presents an opportunity for sportswear brands to leverage partnerships with boutique stores to create limited edition collection…
CategoryMarketing
Peculiar President Ads
This Funny Snickers Chocolate Ad Shows How Hunger Changes You
Disruptive innovation opportunity: Incorporating humor and creativity in chocolate advertising campaigns to differentiate products in a competitive market.
