Consumers turn to wearable gadgets as a form of bonding with their peers
Implications - Moving away from handmade jewelry options, young, tech-savvy consumers are turning to wearable devices as a means of bonding. Allowing consumers to easily connect and communicate with others, these accessories not only facilitate relationships, but also reflect the shift towards a more technologically inclined method of peer-to-peer interaction.
Workshop Question - How can your brand boost consumer engagement through creative outlets?
Trend Themes
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Wearable Bonding — The rise of wearable technology as a means for consumers to connect and build relationships through unique interactive experiences.
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Active Gaming — Innovative wearables and accompanying apps that motivate gamers to embrace healthy living and engage in physical activity.
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Kid Empowerment Tech — Teaching children about tech through accessible, interactive programming kits and wearables that promote creativity and inventiveness.
Industry Implications
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Wearable Technology — Tech-savvy wearables that offer unique social networking opportunities, while empowering users to enjoy a more integrated, active lifestyle.
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Gaming and Entertainment — Interactive play experiences that promote physical activity while encouraging creativity and imaginative game play.
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Education Technology — Innovative teaching tools that empower children to embrace technology and programming languages, while promoting STEM-based learnings.
7 Featured, 52 Examples:
430,034 Total Clicks
Date Range:
Aug 14 — May 16
Trending:
Warm
Consumer Insight Topics:
