Category
Fashion
Scaled Restraint
Trend cluster
Category
Scientific
Self-Care
An expanding men's cosmetics market uses unintimidating branding.
4.0
Trend score
Trend
What is the Scientific Self-Care trend?
Scientific Self-Care: In an effort to remain accessible to male consumers unfamiliar with the concept of a beauty regimen, cosmetics companies are using discreet, ultra-modern branding as a means to appearing more approachable. By using imagery that lends itself to scientific or clinical precision, male beauty products are being positioned as natural extensions of hygiene rather than being excessive or effeminate. This is one small step in the widening of skincare as a necessity; a movement forwarded by the blogosphere.
Trend themes
Themes within the Scientific Self-Care trend
Three behaviours holding the trend together01
Scientific Self-Care
Cosmetics companies are using discreet, ultra-modern branding to appear more approachable to male consumers unfamiliar with the concept of a beauty regimen.
02
Minimalist Skincare
Sleek and minimalist packaging designs for skincare products are gaining popularity. Brands should consider a minimalist and gender-neutral branding approach.
03
Unisex Bath Products
Brands have started embracing unisex bath products with gender-neutral packaging that appeals to individuals, couples, and family homes.
Industry implications
What the Scientific Self-Care trend means for industry
Where the trend changes the playbookFor
Men's Grooming
Cosmetics companies can explore the expanding men's grooming market and offer more unisex, minimalist, and scientific skincare products.
For
Skincare
Skincare brands can consider a minimalist and gender-neutral branding approach that appeals to both genders and promotes the use of natural ingredients.
For
Packaging Design
Packaging design agencies can aim to create unique and minimalist designs for skincare brands that convey modernity, simplicity, and natural ingredients.
Workshop question
How can you leverage precision and accuracy to enhance the problem-solving aspects of your brand or product?
Trend signals
Trend signals for Scientific Self-Care
Trend score 4.0 out of 10, from popularity 56%, activity 56%, freshness 8%.
Popularity56%
Activity56%
Freshness8%
Audience
90%Men
10%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Scientific Self-Care trend
5 featured examples from Feb 3, 2014 to May 8, 2015CategoryArt & Design
Androgynous Molecular Branding
This Unisex Branding Identity is Fresh and Eccentric
The cosmetics industry is exploring new ways of branding and packaging to appeal to a wider audience.
CategoryArt & Design
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
The beauty and personal care industry can leverage the trend of unisex bath products and minimalist branding to develop gender-neutral products that cater to a wider consumer base.
CategoryFashion
Minimalist Skincare Kits
This Useful Father’s Day Gift is Hip and Sleek
Disruptive innovation opportunity for skincare brands to develop high-quality, natural and animal-friendly skincare products for men.
CategoryArt & Design
Dapper Organic Grooming Products
Brooklyn Soap Company's Grooming Products for Men are Suave
Opportunity to disrupt the beauty and personal care industry by offering organic and dapper grooming products for men, which would appeal to the growing trend of men's grooming an…
CategoryFashion
Masculine Cosmetics Branding
This Men's Skincare Line Boasts a Refined Brand Image
Companies in the skincare industry can create new product lines and packaging specifically catered to men, tapping into the expanding market.
