Category
Tech
Delegated Interfaces
4.2
Trend score
Trend
What is the Digital Disconnect trend?
Digital Disconnect: The hyper-connectivity of the digital world can be overwhelming, even to consumers who were born into it. As a result, brands have begun promoting products and services that not only encourage more face-to-face interaction, but also personal reflection and contemplation. Overall, this detox approach to social media suggests that consumers are struggling to find a balance between the digital and physical world.
Trend themes
Themes within the Digital Disconnect trend
Three behaviours holding the trend together01
Digital Detox Trend
Consumers are seeking ways to reduce or eliminate their dependence on technology, leading to the rise of digital detox programs, events, and apps.
02
Mindfulness and Wellness Trend
Brands are promoting products and services that encourage wellness, personal reflection, and contemplation.
03
Eco-Friendly Trend
Events and retreats that promote a connection with nature and eco-friendliness are gaining popularity.
Industry implications
What the Digital Disconnect trend means for industry
Where the trend changes the playbookFor
Tourism Industry
Hospitality industry professionals can create holiday packages that cater to consumers seeking digital detox, mindfulness, wellness, and eco-friendliness.
For
Technology Industry
Technology companies can develop apps and technology that promotes mindfulness, wellness, and digital detox.
For
Food and Beverage Industry
Food and beverage industry professionals can market products that relate to digital detox, wellness, and eco-friendliness.
Workshop question
What is one way you can reverse the consumer desire for connectivity, and offer them a simple solution to temporarily remove themselves from the digital world?
Trend signals
Trend signals for Digital Disconnect
Trend score 4.2 out of 10, from popularity 63%, activity 54%, freshness 8%.
Popularity63%
Activity54%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digital Disconnect trend
4 featured examples from Feb 9 to May 26, 2015CategoryLifestyle
Digital Detox Events
Folk Rebellion Launched with a Tech-Free Retreat Focused on Unplugging
Disruptive innovation opportunity to create brands that prioritize mindful technology use and offer digital detox experiences.
CategoryWorld
Digital Detox Programs
Myhotels Bloomsbury Offers a Way for Guests to Disconnect & De-Stress
Hotels can invest in digital detox retreats to cater to the needs of guests who want a complete relaxation experience.
CategoryLifestyle
Unplugged Forest Festivals
Innocent Unplugged is a Tech-Free Retreat in the British Countryside
Unplugged forest festivals like Innocent Unplugged present a niche within the event planning industry for businesses to create more sustainable, tech-free environments for their c…
CategoryTech
Digital Detox Apps
Flipd is an App for When You Want to Disconnect from the World
Opportunity for mobile app developers to create digital detox apps and features that help users manage and limit their mobile phone usage.
