Female consumers appreciate an upfront approach to body issues
Implications - Despite the narrowing gap between the sexes, subjects surrounding women's health and bodies continue to be either contested or considered taboo. No longer content with shrouding normal body processes in secrecy and shame, consumers are responding to content that openly celebrates the female body. This not only suggests that consumers are becoming more candid when it comes to traditionally uncomfortable subject matters, it also encourages a dialogue about different forms of gender inequality.
Workshop Question - How can you challenge perceptions around something considered culturally taboo or embarrassing?
Trend Themes
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Female Body Empowerment — Breaking the taboo surrounding women's health is becoming more normalized as consumers appreciate transparency on female anatomy.
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Menstruation Awareness — As feminism becomes more mainstream, menstrual cycles are gaining recognition in media and pop culture, leading to more open dialogues.
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Feminist Reclamation — Illustrators and board game creators are using humor and art to take back derogatory words associated with female genitalia.
Industry Implications
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Feminine Hygiene — Brands in this industry have the opportunity to create ads and products that welcome and celebrate the natural aspects of women's health.
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Gaming — Developers can create games like Tampon Run and The Period Game to educate and shift misconceptions about menstruation and female bodies.
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Art and Illustration — Illustrators and artists can create feminine art that reclaims derogatory language and empowers women, while also breaking down taboos.
7 Featured, 55 Examples:
258,962 Total Clicks
Date Range:
Aug 14 — Sep 16
Trending:
Warm
Consumer Insight Topics:
