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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,071 more

Body Empowerment

Female consumers appreciate an upfront approach to body issues

Implications - Despite the narrowing gap between the sexes, subjects surrounding women's health and bodies continue to be either contested or considered taboo. No longer content with shrouding normal body processes in secrecy and shame, consumers are responding to content that openly celebrates the female body. This not only suggests that consumers are becoming more candid when it comes to traditionally uncomfortable subject matters, it also encourages a dialogue about different forms of gender inequality.
Workshop Question - How can you challenge perceptions around something considered culturally taboo or embarrassing?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 55 Examples:
212,450 Total Clicks
Date Range:
Aug 14 — Sep 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Ethereal Menstruation Photography
Ethereal Menstruation Photography
Jen Lewis Takes Photographs of Her Own Menstrual Blood
Artist Jen Lewis finds beauty in blood, a fact that’s made very clear by her latest project, an interesting venture that involves photographing her own menstrual blood. Lewis became... MORE
Genitalia-Themed Coloring Books
Genitalia-Themed Coloring Books
Beki Reilly's Feminist Project Looks to Reclaim Derogatory Words
Beki Reilly is an illustrator and art director based in London, England, whose latest project aims to fight against the derogatory words people often use to describe female genitalia. The project,... MORE
Educational Menstrual Cycle Games
Educational Menstrual Cycle Games
This Board Game Shifts Tween Perspectives on Periods
There are many misconceptions surrounding women and girls’ periods and this menstrual cycle game aims to educate people on the real facts of this natural occurrence. Called ‘The Period... MORE
Tampon-Shooting Gaming
Tampon-Shooting Gaming
Tampon Run is a Period Video Game Aiming to Normalize Menstruation
In an effort to illustrate periods are perfectly normal, two teenagers developed a period video game where you get to shoot feminine hygiene products at opponents. The objective of Tampon Run is to... MORE
Hilarious Menstruation Ads
Hilarious Menstruation Ads
This Feminine Hygiene Ad Wants You to Stop Beating Around the Bush
Feminine hygiene brand Carefree wants to have a frank discussion about vaginas. In a new commercial for Australian consumers, the brand makes fun of the discomfort surrounding the word. Even after... MORE
play_circle_filled Fake Feminist Ad Agencies
Fake Feminist Ad Agencies
Jane St. Shows How Brands Capitalize on Female Empowerment
Last year, the ad agency John St. created a fake sister agency called ‘Jane St.’ to cleverly expose how brands are using the message of female empowerment to sell products. Operating... MORE
play_circle_filled Cheeky Menstruation Commercials
Cheeky Menstruation Commercials
HelloFlo Channels the Period Fairy with Introduction of Start Kits
There’s the Tooth Fairy, Santa Claus and other mythical beings meant to help make life’s milestones easier to bear, yet this commercial highlights one missing persona: The Period Fairy.... MORE

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