Category
Lifestyle
Assisted Choices
Trend cluster
Category
Social
Employment
Social media becomes an advantage for job hunting and hiring.
3.3
Trend score
Trend
What is the Social Employment trend?
Social Employment: Employers and employees alike are leveraging the power of social media when it comes to recruiting and job-hunting. As the digital landscape continues to shape the workforce, social media becomes an asset that employers explicitly search for, and employees self-promote. This shift not only indicates which qualities are becoming more desirable, it also suggests that millennial job-hunting and hiring are becoming more public and social in nature.
Trend themes
Themes within the Social Employment trend
Three behaviours holding the trend together01
Social Media Recruitment
The use of social media in recruitment and job-hunting is becoming more widespread and public, shaping the workforce and highlighting desirable qualities.
02
Creative Social Media Promotions
Creative hashtag-hijacking campaigns and other unique social media promotions are becoming a valuable tool for businesses in attracting job applicants and engaging with audiences.
03
Innovative Job Hunt Coaching
Companies are offering innovative ways of training and coaching new graduates to better improve their job hunting prospects, utilizing social media platforms to educate and reach out to a younger audience.
Industry implications
What the Social Employment trend means for industry
Where the trend changes the playbookFor
Recruitment
The use of social media platforms as a recruitment and job hunting tool is becoming more widespread, with increasing importance being placed on creativity and engagement.
For
Social Media Marketing
Businesses can use creative social media campaigns to attract potential employees and customers alike, with unique approaches and initiatives helping to differentiate them from competitors.
For
Education
Innovative training and coaching programs can help new graduates improve their job prospects, utilizing social media platforms to reach out and educate younger audiences.
Trend signals
Trend signals for Social Employment
Trend score 3.3 out of 10, from popularity 61%, activity 29%, freshness 8%.
Popularity61%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Social Employment trend
4 featured examples from Jan 27 to May 25, 2015CategorySocial Good
Social Job Hunt Training
Fifth Third Bank is Offering Twitter Job Coaching for New Grads
The initiative by Fifth Third Bank indicates the need for banks to expand their services beyond traditional financial offerings and develop programs to support job seekers.
CategoryTech
Six-Second Resume Contests
Nestle UK Recently Recruited Interns Through a Vine Contest
The HR industry can explore innovative ways of incorporating short-form video resumes into the recruitment process, improving efficiency and candidate evaluation.
CategorySocial Media
Hashtag-Hijacking Campaigns
Max Kurstjens' Promotional Campaign Appeals to Potential Employers
Innovative advertising agencies can embrace creative promotional campaigns like hashtag-hijacking to reach and engage their audience effectively.
CategoryLifestyle
Social Media Brand Advocates
GrubHub Snapchat Inspires Content Sharing & Recruitment Opportunities
Food delivery service industry can benefit from utilizing social media platforms to enhance customer engagement, attract new users, and leverage user-generated content.
