Nestle UK recently turned to the Vine app in order to recruit interns for its 10-week paid placements as apart of their youth employment strategy. The innovative initiative invited European young people to apply for positions with a six-second Vine clip using the hashtag #6secondCV and is apart of a joint collaboration between Nestle and Twitter.
In order to qualify for the internship opportunities, individuals must be currently enrolled in a business or media degree program. Selected individuals will split the 10-weeks between the Nestle UK and Twitter UK head offices.
The program is apart of Nestle's larger European-wide Alliance for YOUth initiative, which will see the corporation partner with more than 150 companies.
This unique initiative is certainly well-targeted, as brand's should have little trouble engaging young people on highly trafficked social media platforms.
Nestle UK Recently Recruited Interns Through a Vine Contest
Rebecca Byers — May 25, 2015 — Tech
References: nestle & digitalstrategyconsulting