Yogurt is being infused into unexpected treats for experiential allure
Implications - Consumers are combining dairy products with confectionery goods in an effort to bring a nutritional element to otherwise indulgent snacks. By adding ingredients like yogurt to cocktail and candy recipes, individuals are not only attempting to make nutritional consumption more fun and experiential, but also heighten traditional ingredients with unexpected forms.
Workshop Question - How can you surprise and delight your consumers through unexpected product positioning?
Trend Themes
1. Cross-over Snacks - Combining dairy products with confectionery goods to bring a nutritional element to indulgent snacks.
2. Healthy Indulgence - Creating unique, indulgent snacks and confectioneries that are still healthy choices for consumers.
3. DIY Snacks - Consumers making their own homemade snacks with healthy and simple ingredients.
Industry Implications
1. Food and Beverage - Innovating new, healthier options in the snack and confectionery industry.
2. Health and Wellness - Developing and promoting products that balance health and indulgence to appeal to health-conscious consumers.
3. DIY Home Cooking - Creating products and recipe tutorials to help consumers make healthy and fun snacks at home.
