Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Infant
Artist
Encouraging autonomy and self-expression, parents turn to artistic toy products.
2.9
Trend score
Trend
What is the Infant Artist trend?
Infant Artist: Encouraging creative expression earlier on, parents are turning to toys and kits that promote artistic behavior. Giving kids the opportunity to doodle, draw and paint everywhere from the living room to the bathtub, these products not only provide a source of engagement, they also offer kids a sense of freedom and independence to create and customize content as they see fit.
Trend themes
Themes within the Infant Artist trend
Three behaviours holding the trend together01
Encouraging Creative Expression
Parents are turning to toys and kits that promote artistic behavior to provide a source of engagement, while offering kids a sense of freedom and independence to create and customize content as they see fit.
02
Sustainable Art
Products like the Children's Earth Paint Kit and eco-kids paint set provide non-toxic, natural ingredients for kids to create art while learning the importance of sustainable living.
03
Anti-Tech Toys
DIY craft kits and art activity sets like the spin art activity kit are becoming more popular among kids as retailers recognize the power of anti-tech toys that encourage imagination and creativity.
Industry implications
What the Infant Artist trend means for industry
Where the trend changes the playbookFor
Toy Industry
The toy industry can capitalize on the trend of products that encourage creative expression, create sustainable art products using natural materials, and develop anti-tech toys that stimulate creativity and imagination.
For
Education Industry
The education industry can implement the use of sustainable art products and anti-tech toys in their programs to encourage creativity and independent learning in children.
For
Eco-Friendly Industry
The eco-friendly industry can collaborate with the toy industry to develop natural and non-toxic art products that promote sustainable living and eco-friendly initiatives among children.
Trend signals
Trend signals for Infant Artist
Trend score 2.9 out of 10, from popularity 28%, activity 51%, freshness 8%.
Popularity28%
Activity51%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Infant Artist trend
7 featured examples from Oct 9, 2014 to Dec 29, 2015CategoryArt & Design
Crayon-Embedded Consoles
The Phant Chair Incorporates Spaces for Kids to Stash Colored Pencils
The furniture industry can explore incorporating hidden storage solutions and functional design elements to adapt to changing consumer needs.
CategoryLife-Stages
Artistry Teaching Toys
The Dora the Explorer Trace and Learn Projector Teaches Art Basics
The Dora the Explorer Trace and Learn Projector belongs to the educational toys industry, which has the opportunity to create more products that combine learning and artistic expr…
CategoryLife-Stages
Bathtub Artist Kits
ALEX Toy's Paint in the Tub Playset Makes for an Easy Clean Up
The children's toy industry can capitalize on the demand for innovative and educational art kits that make playtime more engaging.
CategoryLife-Stages
Dotty Marker Sets
These Markers for Toddlers are Less Mess for Parents of Creative Children
The market for children's arts and crafts can benefit from incorporating mess-free markers and washable art supplies into their product offerings.
CategoryLife-Stages
Plant-Based Paint Sets
eco-kids' eco-paint is Made from Natural, Kid-Safe Powders
Opportunity to introduce more eco-friendly and natural children's products into the market.
CategoryLife-Stages
Spin Art Activity Kits
Toys R Us' Creates an Imaginative Toy for Hands-On Play
Retailers can tap into the demand for DIY craft kits and anti-tech toys by incorporating innovative options like the spin art activity kit into their product offerings.
CategoryLife-Stages
Earthy Paint Kits
This Natural Earth Paint Kit is Perfect For Kids and Adults Alike
The art supplies industry can explore new materials and manufacturing processes to meet the demand for non-toxic paints and natural pigments.
