Brands adapt yogurt into new forms for experiential consumption
Implications - When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment.
Workshop Question - In what ways could you adapt your product offerings to include more cultural inspiration?
Trend Themes
1. International Inspiration - Brands are incorporating yogurt into traditional beverages and spreads from around the globe, indicating that consumers are delighted by the opportunity to try international variations of their favorite foods.
2. Food Waste Reduction - Brands are creating new food products that repurpose and reduce food waste, such as a fruit yogurt made from produce that would have otherwise gone to waste.
3. Savory Yogurts - There is a growing number of yogurt products experimenting with savory and vegetable flavors over sweet ones, like Kroger's Blueberry Cucumber and Cherry Beet yogurts.
Industry Implications
1. Food and Beverage - These trends within the yogurt industry show disruption opportunities for new flavor trends and international snacking and drinking variations.
2. Sustainability and Waste Reduction - Reducing food waste and repurposing ingredients has become increasingly important in many different industries.
3. Health and Wellness - Savory yogurts and unconventional yogurt-based drinks offer fresh and healthy snacking alternatives to health-conscious consumers.
