Category
Lifestyle
Serial Snacking
Trend cluster
Category
Dairy
Conversion
Brands adapt yogurt into new forms for experiential consumption.
4.1
Trend score
Trend
What is the Dairy Conversion trend?
Dairy Conversion: When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment.
Trend themes
Themes within the Dairy Conversion trend
Three behaviours holding the trend together01
International Inspiration
Brands are incorporating yogurt into traditional beverages and spreads from around the globe, indicating that consumers are delighted by the opportunity to try international variations of their favorite foods.
02
Food Waste Reduction
Brands are creating new food products that repurpose and reduce food waste, such as a fruit yogurt made from produce that would have otherwise gone to waste.
03
Savory Yogurts
There is a growing number of yogurt products experimenting with savory and vegetable flavors over sweet ones, like Kroger's Blueberry Cucumber and Cherry Beet yogurts.
Industry implications
What the Dairy Conversion trend means for industry
Where the trend changes the playbookFor
Food and Beverage
These trends within the yogurt industry show disruption opportunities for new flavor trends and international snacking and drinking variations.
For
Sustainability and Waste Reduction
Reducing food waste and repurposing ingredients has become increasingly important in many different industries.
For
Health and Wellness
Savory yogurts and unconventional yogurt-based drinks offer fresh and healthy snacking alternatives to health-conscious consumers.
Workshop question
In what ways could you adapt your product offerings to include more cultural inspiration?
Trend signals
Trend signals for Dairy Conversion
Trend score 4.1 out of 10, from popularity 56%, activity 59%, freshness 8%.
Popularity56%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the Dairy Conversion trend
5 featured examples from Apr 16, 2015 to Mar 14, 2016CategoryLifestyle
Vegetable-Flavored Yogurts
Kroger's Flavored Green Yogurt Combines Fruits and Vegetables
Companies in the dairy industry can continue to innovate by creating more savory and functional yogurt varieties.
CategoryLifestyle
Yogurt-Based Coffee Drinks
The New Frosted Coffee from Chick-fil-A is Made with Frozen Yogurt
The fast food industry has an opportunity to attract coffee drinkers by adding unique and flavorful coffee beverages to their menus.
CategoryLifestyle
Yogurt-Covered Butter Popcorn
This Butterkist Yogurt-Covered Popcorn is for the Experimental
The snack food industry can take advantage of the trend towards experimental flavors and create innovative products like yogurt-covered popcorn.
CategoryEco
Repurposed Fruit Yogurts
Left-Yeovers' Fruit Yogurt is Made with Produce to Reduce Food Waste
The repurposed fruit yogurt trend can disrupt the food and beverage industry by introducing new products and sustainability practices.
CategoryLifestyle
Yogurt-Flavored Water
Suntory's Newest Water Flavor Takes After a Dairy Treat
The yogurt-flavored water trend opens up new possibilities for beverage manufacturers to create innovative products that cater to changing consumer tastes and preferences.
