Dairy Conversion

Brands adapt yogurt into new forms for experiential consumption

Implications - When a food item becomes as ubiquitous as yogurt, it's natural that people start looking for different ways to consume it. To meet this demand, brands have begun looking to different cultures for inspiration, incorporating yogurt into traditional beverages and spreads from around the globe. This shift indicates that consumers are delighted by the opportunity to try international variations of their favorite foods, especially ones that prioritizes health and on-the-go enjoyment.
SCORE 5.3
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99,508 Total Clicks
Apr 15 - Mar 16
Warm
LifestyleFoodDrinking
Featured Examples
Vegetable-Flavored Yogurts - Kroger's Flavored Green Yogurt Combines Fruits and Vegetables
SCORE 6.8
Warm 10,830 Clicks Pub: Mar 14, 16
Vegetable-Flavored Yogurts
Kroger's Flavored Green Yogurt Combines Fruits and Vegetables
It’s not uncommon to find flavored Greek yogurt that tastes like lemon, cherry or blueberry, but a new line of yogurts from Kroger is using fruits and berries alongside unconventional... [More]
Yogurt-Based Coffee Drinks - The New Frosted Coffee from Chick-fil-A is Made with Frozen Yogurt
SCORE 5.4
Warm 682 Clicks Pub: Mar 9, 16
Yogurt-Based Coffee Drinks
The New Frosted Coffee from Chick-fil-A is Made with Frozen Yogurt
Chick-fil-A recently expanded its beverage menu with the addition of its new Frosted Coffee. Although the chain is well known for its burgers and fries, now it is rivaling Starbucks with its own... [More]
Yogurt-Covered Butter Popcorn - This Butterkist Yogurt-Covered Popcorn is for the Experimental
SCORE 4.5
Average 473 Clicks Pub: Feb 8, 16
Yogurt-Covered Butter Popcorn
This Butterkist Yogurt-Covered Popcorn is for the Experimental
Announced at the end of 2015, the Butterkist Yogurt-Covered Popcorn variety is an experimental in flavor combination that you’ll likely be tempted to try. Created to appeal to health-conscious... [More]
Repurposed Fruit Yogurts - Left-Yeovers' Fruit Yogurt is Made with Produce to Reduce Food Waste
SCORE 5.1
Warm 1,525 Clicks Pub: Dec 11, 15
Repurposed Fruit Yogurts
Left-Yeovers' Fruit Yogurt is Made with Produce to Reduce Food Waste
Yeo Valley observed that more than 4.2 million tons of food is wasted annually in UK household and set out to create a fruit yogurt to address this. While ‘Left-Yeovers’ began its... [More]
Yogurt-Flavored Water - Suntory's Newest Water Flavor Takes After a Dairy Treat
SCORE 3.7
Mild 945 Clicks Pub: Apr 16, 15
Yogurt-Flavored Water
Suntory's Newest Water Flavor Takes After a Dairy Treat
The newest bottled beverage from Suntory offers a unique way to quench your thirst with an unusual water flavor. From berry to citrus flavors, sweetened water has been on the market for a while now,... [More]
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