Yeo Valley observed that more than 4.2 million tons of food is wasted annually in UK household and set out to create a fruit yogurt to address this.
While 'Left-Yeovers' began its development purely as part of an April Fool's Day joke, somewhere along the way it was realized as a viable idea that could cut down on food waste. Yeo Valley describes that the dairy product is made from a blend of "lonely figs, melancholic carrot juice, ostracised orange juice and store cupboard strawberries" that have been given a second life that won't go to waste.
In addition to being a simple blend of organic product and organic whole milk yogurt, the purchase of each special-edition yogurt plays a part in helping the food supply organisation FareShare.
Left-Yeovers' Fruit Yogurt is Made with Produce to Reduce Food Waste
Laura McQuarrie — December 11, 2015 — Eco
References: yeovalley & trndmonitor