Consumers respond to Beacon-optimized advertising
Implications - Since its inception, brands have been using Beacon technology to implement targeted reach-outs and location-prompted promotions. Now, brands are employing the location-based technology as a marketing tool to heighten consumer engagement. By using Beacon to increase interactivity in marketing efforts, brands ensure that ads seem less like an opportunity to sell, and more like experiences.
Workshop Question - How can your brand create campaigns that are less focused on selling, and more focused on offering great experiences for consumers?
Trend Themes
1. Location-based Marketing - Brands are leveraging Beacon technology to implement targeted reach-outs and location-prompted promotions, increasing interactivity in marketing efforts and heightening consumer engagement.
2. Hyper-personalization - Retail companies are offering hyper-targeted deals to shoppers based on their browsing history or what they are most captivated by, using smart technology built into physical devices like VIP keys and loyalty cards.
3. Beacon-powered Campaigns - Marketing campaigns are incorporating Beacon technology in innovative ways, such as using smart bracelets embedded with a Beacon to keep track of children at the beach, or showing pet adoption ads with an invisible leash that pulls at the heartstrings of passersby.
Industry Implications
1. Retail - Retail companies are using Beacon technology to offer location-based promotions, hyper-personalized deals, and interactive shopping experiences.
2. Marketing - Marketing professionals are exploring new ways to use Beacon technology to increase consumer engagement, brand awareness, and sales.
3. Technology - Emerging Beacon technology presents disruptive innovation opportunities for businesses and entrepreneurs in areas such as transportation, healthcare, and tourism.
6 Featured, 43 Examples:
127,756 Total Clicks
Date Range:
Jan 15 — Oct 15
Trending:
Mild
Consumer Insight Topics:
