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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,062 more

Hyper-Specific Stream

Streaming services offer niche content to cater to individual interests

Implications - Realizing the growing desire for customized content, OTT services are turning to platforms that concentrate on specific interests and genres for individual allure. Catering to cultural interests and even spiritual beliefs, these services are choosing to move away from universal content to create a more unique and exclusive viewing experience.
Workshop Question - What is one niche area that you could incorporate into your marketing strategy to create a new experience?
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 51 Examples:
72,803 Total Clicks
Date Range:
May 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Festival Streaming Sites
Festival Streaming Sites
This Website Allows People to Watch Multiple Stages at Music Festivals
The ‘Live Media Group’ is a streaming site that ensures that fans of music and sports are able to stay caught-up with their preferred entertainment. As festivals become increasingly... MORE
LGBT Streaming Apps
LGBT Streaming Apps
The Revry App Focuses On Streaming LGBT Multimedia Content
Revry is an innovative new multimedia streaming app that is designed to focus exclusively on LGBT-focused content ranging from films, TV shows and viral videos to web series and podcasts. What&#... MORE
Pro Wrestling Streaming Subscriptions
Pro Wrestling Streaming Subscriptions
The WWE Network is an OTT Service for Fanatics
Launched in the United States in 2014, the WWE Network is an over-the-top streaming subscription that makes accessible both a linear streaming channel and an on-demand library of the brand’s... MORE
City-Specific Social Soundtracks
City-Specific Social Soundtracks
Spotify Canada Has Made a Series of Neighborhood-Themed Playlists
Spotify Canada recently launched a series of city-specific playlists that celebrate the particular lifestyles associated with neighborhoods in Toronto, Montreal, Calgary and Vancouver. The campaign... MORE
Tiered Streaming Subscriptions
Tiered Streaming Subscriptions
DramaFever is an OTT Streaming Service Showcasing Asian Programming
DramaFever is an award-winning over-the-top content service showcasing the best of Asian entertainment with an emphasis on Korean dramas. Accessible on devices that include iPad and iPhone,... MORE
Bollywood Streaming Services
Bollywood Streaming Services
Dramatize is a Platform Like Netflix, but for Indian Content
India is a country that’s currently without any kind of video streaming service like Netflix or Hulu, so Dramatize was developed to take advantage of this untapped opportunity. Like many... MORE
Expansive Football Streams
Expansive Football Streams
The NFL Network Offers 24x7 Football Coverage On PlayStation Vue
PlayStation Vue, a system that allows you to stream live sports, movies and television without having to sign up for a cable TV subscription, is now set to offer comprehensive NFL coverage by... MORE

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360-Degree Soccer Broadcasts
360-Degree Soccer Broadcasts
Fox Sports & NextVR Will Broadcast German Soccer In Virtual Reality
Dedicated Tournament Apps
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The DFB Cup App Caters to Avid Followers Of German Soccer
play_circle_filled Kaleidescopic VR Flooring
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Funky Magic Carpets Bring Mesmerizing Patterns to Milton Keynes
Branded Food Festivals
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Virtual Vineyard Tours
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Complimentery Festival Breakfasts
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Throwback TV-Streaming Apps
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This Streaming App Lets You Access Classic ABC Network Content
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eSports Streaming Platforms
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Panda TV is a Chinese Video Game Streaming Platform Launched in 2015
Regional Game Streaming Apps
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Virtual Football Simulators
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The SwingTrack Mobile Gave Fans an Interactive Grey Cup Experience
Train Travel Streaming Apps
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Monetized Livestreaming Apps
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Projected Aboriginal Art
Projected Aboriginal Art
The Sydney Opera House Was Used as a Canvas for This Series
Enormous Wine Udder Dispensers
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These Wine Dispensers Were Made for the La Cîté Idéale Festival
Film Festival Beer Cans
Film Festival Beer Cans
Stella Artois Created This Limited Edition Beer Can Design for Cannes
360-Degree Sports Coverage
360-Degree Sports Coverage
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The Yahoo Sports Website Will Stream One Baseball Game a Day
Virtual Reality Race Streams
Virtual Reality Race Streams
The NASCAR Daytona 500 Race Will Be Streamed In Virtual Reality
Livestreaming Sports Apps
Livestreaming Sports Apps
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Global TV Platforms
Global TV Platforms
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Multi-Mobile Streaming Services
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All-Encompassing Home Remotes
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Tekoia’s SureMote Handles Home Entertainment and More
Versatile Bluetooth Remotes
Versatile Bluetooth Remotes
Blumoo Turns Mobile Devices into Universal Remotes and Guides
Universal Remote Smartphones
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Anime Gaming Incentives
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Running Soundtrack Apps
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Adidas and Spotify Partner to Offer the 'adidas go' App
Pulsing Music Apps
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Targeted Streaming Playlists
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Spotify Takes Behavioral Marketing to the Next Level for Brands
Family-Friendly TV Platforms
Family-Friendly TV Platforms
Fun and Wholesome Programs Can be Enjoyed on shomi
Kid-Friendly Video Platforms
Kid-Friendly Video Platforms
Hulu Kids Offers Age-Appropriate and Educational Programming
Accessible Channel Subscriptions
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HBO Now Offers a Quality Streaming Service on Multiple Platforms
Interactive Children's TV
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My Nick Jr. Has Been Especially Created for the Watching Habits of Kids
Updated Streaming Boxes
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The Speedier Roku 2 and Roku 3 Have Impressive Interactive Search Tools
Hybrid Streaming Services
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Freecast's Rabbit TV Combines Free and Paid Video Content
Musical Mediator Apps
Musical Mediator Apps
DJ-51 Analyzes Spotify Libraries to Suggest Songs to Please All Guests
Social Media Sports Streams
Social Media Sports Streams
Facebook Will Livestream March Madness Festivities from SXSW 2015
Social Music Apps
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The Sounds App Optimizes Visual Social Media Platforms for Audio
Music Sampling Tools
Music Sampling Tools
The Spotify App's Touch Preview Feature Presents a New Way to Discover Music
Convenient Cricket Streaming Services
Convenient Cricket Streaming Services
Willow TV Lets Cricket Fans Enjoy the Action Online
Mobile App Subscriptions
Mobile App Subscriptions
Opera Software's Subscription Mobile Store Promotes their App Services
play_circle_filled Music-Streaming Drones
Music-Streaming Drones
The Spotify PartyDrone Plays Personalized Music to Festival Goers
Music Bookmarking Apps
Music Bookmarking Apps
Whyd's New iOS App is Part of a Larger Music Streaming Social Network
play_circle_filled Fashionably Curated Playlists
Fashionably Curated Playlists
Gucci's 'The Fringe' Teases Its Female DJ-Made Spotify Playlists