Category
Tech
Delegated Interfaces
Trend cluster
Category
Hyper-Specific
Stream
Streaming services offer niche content to cater to individual interests.
3.3
Trend score
Trend
What is the Hyper-Specific Stream trend?
Hyper-Specific Stream: Realizing the growing desire for customized content, OTT services are turning to platforms that concentrate on specific interests and genres for individual allure. Catering to cultural interests and even spiritual beliefs, these services are choosing to move away from universal content to create a more unique and exclusive viewing experience.
Trend themes
Themes within the Hyper-Specific Stream trend
Three behaviours holding the trend together01
Hyper-Specific Stream
OTT services are moving towards platforms that offer customized content to cater to specific interests and genres
02
Tiered Streaming Subscriptions
Streaming services are offering premium paid services in addition to ad-supported services making high-definition and exclusive content accessible to users
03
Festival Streaming Sites
Live Media Group offers a service that allows at-home viewers to feel as though they are attending music festivals by switching between different stages
Industry implications
What the Hyper-Specific Stream trend means for industry
Where the trend changes the playbookFor
Media and Entertainment Industry
OTT services are becoming increasingly sector-focused, catering to individual interests and genres.
For
Sports Industry
Sports entertainment companies are using OTT services as a multi-channel platform for coverage of live games, fantasy football coverage and various other content
For
Technology Industry
Developers are creating innovative multimedia streaming applications that focus on a specific demographic thereby providing a niche customer base with unique and relevant content.
Workshop question
What is one niche area that you could incorporate into your marketing strategy to create a new experience?
Trend signals
Trend signals for Hyper-Specific Stream
Trend score 3.3 out of 10, from popularity 62%, activity 29%, freshness 8%.
Popularity62%
Activity29%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Hyper-Specific Stream trend
7 featured examples from May 7, 2015 to Aug 27, 2016CategoryPop Culture
Festival Streaming Sites
This Website Allows People to Watch Multiple Stages at Music Festivals
Streaming platforms can capitalize on the growing popularity of music festivals by providing live streaming options.
CategoryTech
LGBT Streaming Apps
The Revry App Focuses On Streaming LGBT Multimedia Content
Revry's LGBT-focused streaming app highlights the potential for niche streaming platforms to disrupt the traditional media industry and cater to specific audiences.
CategoryTech
Pro Wrestling Streaming Subscriptions
The WWE Network is an OTT Service for Fanatics
With the growing popularity of streaming services, there is a disruptive innovation opportunity for businesses to enter the entertainment streaming industry and offer unique conte…
CategoryMarketing
City-Specific Social Soundtracks
Spotify Canada Has Made a Series of Neighborhood-Themed Playlists
Customized playlists based on specific locations can enhance user experience and engagement with music streaming services.
CategoryTech
Tiered Streaming Subscriptions
DramaFever is an OTT Streaming Service Showcasing Asian Programming
Expand content offerings, customize subscriptions, and leverage partnerships to compete in the crowded streaming market and drive subscriber growth.
CategoryPop Culture
Bollywood Streaming Services
Dramatize is a Platform Like Netflix, but for Indian Content
Digital streaming services provide the media industry with disruptive opportunities to reach new audiences and monetize on niche content.
CategoryLifestyle
Expansive Football Streams
The NFL Network Offers 24x7 Football Coverage On PlayStation Vue
Companies in the media streaming industry can innovate by offering comprehensive sports coverage packages to cater to the growing demand for sports content.
