DramaFever is an award-winning over-the-top content service showcasing the best of Asian entertainment with an emphasis on Korean dramas.
Accessible on devices that include iPad and iPhone, Android and Roku, while it also offers a premium paid service in addition to its regular ad-supported service. The premium service also enables access to high definition content. The premium subscription is priced at $9.99 per month or $99.99 for a single calendar year.
Headquartered in New York City, DramaFever estimates that more than 80% of its 3.5 million users a month are non-Asian. Interestingly, DramaFever occasionally curates selections from its content library to make them available on services such as Netflix and iTunes.
DramaFever was previously awarded with the 'Best Business Award' from the Korea Creative Content Agency, while it also offers English subtitles.
What's Driving This Trend
- Tiered Subscription Services
- Offer premium content for a fee to increase revenue and cater to audiences seeking higher quality streaming options.
- Global Focus on Asian Entertainment
- Expand content offerings to include a variety of Asian entertainment options to appeal to a non-Asian audience.
- OTT Streaming Services
- Develop over-the-top content services with an emphasis on specific genres or regions to cater to niche audiences.
Who This Affects Most
- Streaming Services
- Expand content offerings, customize subscriptions, and leverage partnerships to compete in the crowded streaming market and drive subscriber growth.
- Entertainment
- Invest in and produce diverse international content to appeal to a global audience and increase revenue streams.
- Technology
- Create innovative streaming platforms and solutions that allow for seamless delivery of high quality content, catering to a growing demand for convenience and accessibility.
