India is a country that's currently without any kind of video streaming service like Netflix or Hulu, so Dramatize was developed to take advantage of this untapped opportunity. Like many emerging Over the Top (OTT) services, this platform provides a convenient place for viewers to tap into their favorite TV shows online, without the need to go through a traditional TV provider.
Although much of the content would be appealing to Indian audiences, Dramatize anticipates an international demand since there is a void for this kind of content all in one place online. As such, subtitles are crowdsourced and offered in multiple languages, helping to make viewing and enjoying Indian media accessible to audiences in India and around the world.
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