Newly Added
Category List
Full Index


Street-level activations help brands connect with on-foot commuters
Implications - As brands have almost seamlessly intergrated themselves into the commute experience of drivers and those who use public transportation, many are launching campaigns that help them embed into the daily commute of those who walk to work. This progression speaks to the need to brands to adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
279,660 Total Clicks
Mar 16 - Jun 17
This Week and Hot
Multi-sensory brand experiences focus in on touch and taste
Implications - As brands look to meet the demand for multi-sensory experiences, consumers are being drawn to venues and events that offer an interactive elements that emphasize touch and taste. This progression demonstrates the unique opportunities offered by the rise of direct-to-consumer advertising and speaks to the need to add value to familiar experiences with hands-on participation that serves as educational. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
88,110 Total Clicks
Mar 16 - Jun 17
This Week and Warm
Brands host unique fitness events that cater to niche interests
Implications - As fitness culture has now permeated arguably all facets of consumer culture, brands are emerging with unique and at times unexpected workshops that celebrate the intersection of the wellness lifestyle and seemingly unrelated interests, proving a singular prescriptive health regimen is unrealistic. This shift is key in demonstrating the opportunity for brands to cultivate passionate customer tribes around hyper-niche experiences that validate the unique collection of interests of individual consumers. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
133,218 Total Clicks
Jan 16 - Jun 17
This Month and Average
Extravagantly topped iced beverages provide a hybridized dessert experience
Implications - Satisfying the desire for both Instagram-worthy treats and over-the-top iced beverage experiences, fast food brands are releasing an array of increasingly creative products that incorporate actual dessert components. This progression highlights that in addition to cheat day culture, consumers are willing to experiment with hyper-indulgent desserts based on the relationship between such experiences and social facilitation. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
32,241 Total Clicks
Apr 17 - Jun 17
This Month and Mild
Celebs spin unflattering memes into alternative revenue streams
Implications - Rather than acknowledging internet jokes made at their own expense outright, several savvy celebrities are spinning such situations by producing licensed merchandise of their own, a move that above all else, helps them reaffirm their agency. This intriguing shift demonstrates the potential opportunity to convey authenticity by re-channeling seemingly negative commentary into a moment of humurous self-deprecation between the brand and fans. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
68,468 Total Clicks
Feb 16 - Jun 17
This Month and Warm
Incentivized campaigns reinforce brand love by focusing on product rituals
Implications - In the midst of the Experience Economy -- the idea that human attention is as valuable as money -- product rituals are perhaps more effective in winning loyalty than the products themselves. Brands are reinforcing consumer allegiance by also integrating gamification into the product ritual via incentivized contests. This convergence of experience-based tactics satisfies the consumer need for memories over material goods. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
30,567 Total Clicks
Sep 16 - May 17
This Month and Average
Brands go undercover to allow new products to receive unbiased reviews
Implications - While many may associate having a well-known brand name as a marker of success, the limitations of which become clear as established brands launch products in a covert nature in order to allow for unbiased first-hand customer experiences. This progression demonstrates the innate cognitive biases associated with consumer purchasing decisions and the opportunity for brands to avoid "big brand skepticism" in this way. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
46,291 Total Clicks
Mar 16 - Apr 17
This Quarter and Warm
Trend Hunter Services
Oceanside activations create immersive branding experiences
Implications - Leveraging the tradition of spring break parties on the beach, brands are creating vacation-inspired events around this premise in order to create the ideal backdrops for Millennials to realize their dreams. Oceanside settings create a fully immersive ambiance, giving brand activations a boost in catering to the care-free and adventurous demographic. The success of beach party activations demonstrates the power of appealing to the aspirational side of the Millennial segment. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
97,134 Total Clicks
Sep 15 - Apr 17
This Quarter and Average
Fast pizza brands launch experiential stunts in the hopes of going viral
Implications - In order to stay top of mind in an increasingly crowded meal delivery market, established pizza brands are launching increasingly competitive digital campaigns in the interest of generating buzz online. This progression highlights the expectation that all brands transition into content creators in order to build an organic following online, now key to brand loyalty and as a direct line of communication to customers. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
85,336 Total Clicks
Nov 15 - Mar 17
This Year and Warm
Brands foster public inclusivity by taking events to the streets
Implications - Taking over neighborhoods and public spaces, brands begin leveraging the excitement generated by street events, creating welcoming space of interaction and shared enjoyment. As a countermovement to highly exclusive clubs and bars that thrive on secrecy and mystery, more blatant outdoor street festivals and public-facing events are paving the way for nightlife goers who prefer a sense of communal inclusivity. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
146,877 Total Clicks
Feb 15 - Jan 17
This Year and Warm