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Tourism brands host immersive activations that aim to inspire travel
Implications - Often leveraging tech tools such as virtual reality, tourism brands are launching aspirational campaigns that aim to inspire consumer travel with immersive activation experiences that blend entertainment and product education. This progression highlights the need to meet consumers in the physical spaces they occupy on a daily basis and the opportunity of brand activations to serve a moments of product education and brand awareness. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
98,822 Total Clicks
Jan 16 - Aug 17
This Quarter and Average
Champagne brands cater to modern consumers with unique promotions
Implications - Champagne brands are using brand activations and unique partnerships to cultivate an air of accessibility that balances out their status as luxury brands. This progression highlights the need for all brands to maneuver themselves in order to break free from the constraints of a brand heritage that is so strong it may appear to consumers as unrelatable. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
109,849 Total Clicks
Apr 17 - Aug 17
This Quarter and Warm
Gin brands engage consumers with inspired events and activations
Implications - Gin brands are hosting creative activations and workshops that serve as both an opportunity for both brand awareness and product education. This progression highlights the importance of brand touchpoints in helping consumers bridge the gap between aspirational marketing and actual product adoption. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
73,977 Total Clicks
May 17 - Jul 17
This Quarter and Warm
Aesthetics-based urban marketing increases organic consumer engagement
Implications - With no unique wall left un-selfied, brands are shifting their focus to a share-worthy marketing approaches, leveraging the modern consumer’s drive for self-documentation. While the urban environment has long been a great space to engage consumers organically throughout their daily commute, a more immersive element is being incorporated through playful visuals and aesthetic backdrops that entice passersby to interact and share. This approach is a low-cost technique that works particularly well for smaller brands that rely more heavily on word of mouth marketing. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
67,908 Total Clicks
May 17 - Jun 17
This Quarter and Hot
The 6 Patterns of Opportunity & Top 18 Megatrends
Street-level activations help brands connect with on-foot commuters
Implications - As brands have almost seamlessly intergrated themselves into the commute experience of drivers and those who use public transportation, many are launching campaigns that help them embed into the daily commute of those who walk to work. This progression speaks to the need to brands to adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
296,503 Total Clicks
Mar 16 - Jun 17
This Year and Hot
Multi-sensory brand experiences focus in on touch and taste
Implications - As brands look to meet the demand for multi-sensory experiences, consumers are being drawn to venues and events that offer an interactive elements that emphasize touch and taste. This progression demonstrates the unique opportunities offered by the rise of direct-to-consumer advertising and speaks to the need to add value to familiar experiences with hands-on participation that serves as educational. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
97,654 Total Clicks
Mar 16 - Jun 17
This Year and Warm
Brands host unique fitness events that cater to niche interests
Implications - As fitness culture has now permeated arguably all facets of consumer culture, brands are emerging with unique and at times unexpected workshops that celebrate the intersection of the wellness lifestyle and seemingly unrelated interests, proving a singular prescriptive health regimen is unrealistic. This shift is key in demonstrating the opportunity for brands to cultivate passionate customer tribes around hyper-niche experiences that validate the unique collection of interests of individual consumers. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
138,428 Total Clicks
Jan 16 - Jun 17
This Year and Average
Trend Hunter Services
Extravagantly topped iced beverages provide a hybridized dessert experience
Implications - Satisfying the desire for both Instagram-worthy treats and over-the-top iced beverage experiences, fast food brands are releasing an array of increasingly creative products that incorporate actual dessert components. This progression highlights that in addition to cheat day culture, consumers are willing to experiment with hyper-indulgent desserts based on the relationship between such experiences and social facilitation. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
38,020 Total Clicks
Apr 17 - Jun 17
This Year and Mild
Celebs spin unflattering memes into alternative revenue streams
Implications - Rather than acknowledging internet jokes made at their own expense outright, several savvy celebrities are spinning such situations by producing licensed merchandise of their own, a move that above all else, helps them reaffirm their agency. This intriguing shift demonstrates the potential opportunity to convey authenticity by re-channeling seemingly negative commentary into a moment of humurous self-deprecation between the brand and fans. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
73,734 Total Clicks
Feb 16 - Jun 17
This Year and Warm
Incentivized campaigns reinforce brand love by focusing on product rituals
Implications - In the midst of the Experience Economy -- the idea that human attention is as valuable as money -- product rituals are perhaps more effective in winning loyalty than the products themselves. Brands are reinforcing consumer allegiance by also integrating gamification into the product ritual via incentivized contests. This convergence of experience-based tactics satisfies the consumer need for memories over material goods. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
37,650 Total Clicks
Sep 16 - May 17
This Year and Average