Celebratory Lifestyle

Champagne brands cater to modern consumers with unique promotions

Implications - Champagne brands are using brand activations and unique partnerships to cultivate an air of accessibility that balances out their status as luxury brands. This progression highlights the need for all brands to maneuver themselves in order to break free from the constraints of a brand heritage that is so strong it may appear to consumers as unrelatable.

Workshop Question - How can you highlight your brand's dedication to inclusivity?
SCORE 6.3
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135,425 Total Clicks
Apr 17 - Aug 17
Warm
Featured Examples
Branded Champagne Suites - Tokyo's Shangri-La is Home to a Special Suite from Krug Champagne
SCORE 6.8
Warm 2,389 Clicks Pub: Jul 4, 17
Branded Champagne Suites
Tokyo's Shangri-La is Home to a Special Suite from Krug Champagne
In partnership with Krug Champagne, the Shangri-La in Tokyo is now home to an all-new champagne suite that appeals to those who love luxury travel and champagne. Guests who opt to stay at the Krug... [More]
Champagne Cocktail Pop-Ups - Le Crown and Cactus Pub Was Hosted by Chambord in London
SCORE 6.7
Warm 3,366 Clicks Pub: Jul 17, 17
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
Hosted in Central London from July 13 through July 15, 2017, liqueur brand Chambord’s Le Crown and Cactus pub pop-up is an enchanted summer-themed experience that invites consumers to... [More]
In-Office Champagne Buttons - London's 40 Beak Street Will Be Built to Offer Champagne on Demand
SCORE 6.2
Warm 1,365 Clicks Pub: Apr 10, 17
In-Office Champagne Buttons
London's 40 Beak Street Will Be Built to Offer Champagne on Demand
40 Beak Street in London is set to be demolished and redeveloped as a dazzling five-storey building by Stiff + Trevillion architects. Some of the new features of the space will include a glazed... [More]
Champagne Six-Packs - Moet & Chandon Released Mini-Bottles of Champagne in Multi-Packs
SCORE 6.5
Warm 1,840 Clicks Pub: May 24, 17
Champagne Six-Packs
Moet & Chandon Released Mini-Bottles of Champagne in Multi-Packs
Luxury libation experts Moet & Chandon released a mini champagne six-pack of its classic ‘Imperial Brut.’ Following the launch of its champagne vending machine, Moet has created a... [More]
One-Hour Champagne Deliveries - Dom Pérignon and Thirstie Teamed Up to Offer Alcohol Delivery
SCORE 4.6
Average 833 Clicks Pub: Aug 1, 17
One-Hour Champagne Deliveries
Dom Pérignon and Thirstie Teamed Up to Offer Alcohol Delivery
Dom Pérignon recently teamed up with alcohol delivery service Thirstie to make it possible for consumers in select markets across the United States to access one-hour champagne deliveries. When... [More]
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