Category
Lifestyle
Assisted Choices
Trend cluster
Category
Celebratory
Lifestyle
Champagne brands cater to modern consumers with unique promotions.
5.1
Trend score
Trend
What is the Celebratory Lifestyle trend?
Celebratory Lifestyle: Champagne brands are using brand activations and unique partnerships to cultivate an air of accessibility that balances out their status as luxury brands. This progression highlights the need for all brands to maneuver themselves in order to break free from the constraints of a brand heritage that is so strong it may appear to consumers as unrelatable.
Trend themes
Themes within the Celebratory Lifestyle trend
Three behaviours holding the trend together01
Accessible Luxury
Champagne brands are using brand activations and unique partnerships to cultivate an air of accessibility that balances out their status as luxury brands.
02
Personalized Champagne Experience
Pop-up experiences and branded suites provide guests with personalized and immersive champagne experiences.
03
Instant Gratification
Champagne brands are teaming up with on-demand delivery services to offer one-hour champagne deliveries.
Industry implications
What the Celebratory Lifestyle trend means for industry
Where the trend changes the playbookFor
Hospitality Industry
Champagne suites and in-office champagne buttons present opportunities for luxury hotels and corporate offices.
For
Beverage Industry
Brands can tap into the trend of accessible luxury by creating more affordable, smaller bottles of champagne, as well as partnering with on-demand delivery services.
For
Event Planning Industry
Pop-up experiences and immersive branded events provide opportunities for event planners to create unique and personalized experiences for their clients.
Workshop question
How can you highlight your brand's dedication to inclusivity?
Trend signals
Trend signals for Celebratory Lifestyle
Trend score 5.1 out of 10, from popularity 75%, activity 69%, freshness 8%.
Popularity75%
Activity69%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Celebratory Lifestyle trend
5 featured examples from Apr 10 to Aug 1, 2017CategoryWorld
Branded Champagne Suites
Tokyo's Shangri-La is Home to a Special Suite from Krug Champagne
Luxury hotels and resorts can capitalize on the trend of branded champagne suites by creating exclusive and opulent accommodations that offer high-end amenities like personalized…
CategoryMarketing
Champagne Cocktail Pop-Ups
Le Crown and Cactus Pub Was Hosted by Chambord in London
The liqueur industry can leverage pop-up experiences to showcase their products and engage consumers in new and exciting ways.
CategoryArt & Design
In-Office Champagne Buttons
London's 40 Beak Street Will Be Built to Offer Champagne on Demand
The installation of champagne-ordering buttons in offices presents a disruptive innovation opportunity for the office supply industry to create and market customized office amenit…
CategoryMarketing
Champagne Six-Packs
Moet & Chandon Released Mini-Bottles of Champagne in Multi-Packs
The beverage industry stands to benefit from the creation of mini bottles and multi-packs as it provides customers with a chance to sample a variety of products without committing…
CategoryLifestyle
One-Hour Champagne Deliveries
Dom Pérignon and Thirstie Teamed Up to Offer Alcohol Delivery
The alcohol delivery industry is capitalizing on the demand for quick and convenient delivery of alcoholic beverages, providing opportunities for collaborations with luxury brands.
