Whisky brands look to gain favor with millennials with memorable campaigns
Implications - By incorporating technological innovations and serving as gatekeepers to one-of-a-kind experiences, whisky brands are looking to resonate with young consumers by making a lasting impression that buoys the product to cult status. This shift speaks to the ability of brands to connect with new groups of consumers by providing access to experiences in order to power the perception of a product with social currency.
Workshop Question - What new experiences can you marry with an older product offering in order to refresh brand image in the eyes of younger consumers?
Trend Themes
-
Experiential Marketing — Whisky brands connect with young consumers through memorable experiences that create social currency.
-
Virtual Reality — Whisky brands use VR to transport consumers to the distillery, granting them VIP access to the whisky-making process.
-
Augmented Reality — Whisky brands integrate AR technology into whisky labels, creating a more engaging and educational experience for consumers.
Industry Implications
-
Alcohol — New marketing strategies and emerging technologies are revolutionizing the way whisky is consumed, marketed, and sold.
-
Tourism — Whisky distilleries are investing in experiential tours to attract visitors while offering them a sneak peek into the whisky-making process.
-
Technology — Emerging technologies like VR and AR are being used to enhance every aspect of the whisky-drinking experience, from tasting and storytelling to marketing and sales.
6 Featured, 50 Examples:
158,878 Total Clicks
Date Range:
Mar 17 — May 18
Trending:
Warm
Consumer Insight Topics:
