Experiential Whisky

Whisky brands look to gain favor with millennials with memorable campaigns

Implications - By incorporating technological innovations and serving as gatekeepers to one-of-a-kind experiences, whisky brands are looking to resonate with young consumers by making a lasting impression that buoys the product to cult status. This shift speaks to the ability of brands to connect with new groups of consumers by providing access to experiences in order to power the perception of a product with social currency.
SCORE 8.2
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78,405 Total Clicks
Mar 17 - May 18
This Week and Warm
Featured Examples
VR Distillery Tours - Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
SCORE 8.3
This Year and Hot 3,313 Clicks Pub: May 16, 17
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
To support the release of Bowmore’s new 10 Year Old, 15 Year Old and 18 Year Old travel retail range, Beam Suntory is launching VR distillery tours of one of the world’s oldest Scotch... [More]
Sensory Whisky Labs - The Glenfiddich Aroma Lab Helps Consumers Tap Into Scent and Taste
SCORE 9
This Week and V. Hot 303 Clicks Pub: May 10, 18
Sensory Whisky Labs
The Glenfiddich Aroma Lab Helps Consumers Tap Into Scent and Taste
Within the new Fine Wines and Spirits Rooms at Harrods, the Glenfiddich Aroma Lab has been launched to encourage consumers to discover whisky in a new way. While the experience of trying a new... [More]
Multi-Sensory Airport Bars - Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
SCORE 6.5
Warm 1,454 Clicks Pub: Mar 24, 17
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
Across three airports in France, Ballantine’s is now showing off multi-sensory airport bar activations that offer a place for travelers to taste the brand’s Hard Fired scotch whiskey and... [More]
AR Whiskey Labels - Macallan's AR Labels Take the Viewer Through the Whiskey Making Process
SCORE 6.8
This Year and Warm 539 Clicks Pub: Nov 2, 17
AR Whiskey Labels
Macallan's AR Labels Take the Viewer Through the Whiskey Making Process
The scotch makers at Macallan are using AR to appeal to a wider audience, with the brand’s new app which takes viewers behind the scenes of the whiskey making process. Users can simply point... [More]
Tasting Note Clocks - 'Charlie's Whisky Clock' Features Notes from Whisky Expert Charles MacLean
SCORE 6.8
This Year and Warm 475 Clicks Pub: Dec 11, 17
Tasting Note Clocks
'Charlie's Whisky Clock' Features Notes from Whisky Expert Charles MacLean
Turnclock’s ‘Charlie’s Whisky Clock’ is meant to elevate the drinking experience by offering an easy place to consult whisky tasting notes from expert Charles MacLean. The... [More]
Theatrical Dinner Events - 'The Glenfiddich Burns Night Experiment' Challenges Traditions
SCORE 5.9
This Year and Warm 201 Clicks Pub: Jan 23, 18
Theatrical Dinner Events
'The Glenfiddich Burns Night Experiment' Challenges Traditions
Burns Supper or Burns Night celebrations are annually held on January 25th—also known as Robert Burns Day, the birthday of poet Robert Burns. This year, single malt scotch whisky brand Glenfiddich... [More]
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