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Experiential Whisky

Whisky brands look to gain favor with millennials with memorable campaigns

Implications - By incorporating technological innovations and serving as gatekeepers to one-of-a-kind experiences, whisky brands are looking to resonate with young consumers by making a lasting impression that buoys the product to cult status. This shift speaks to the ability of brands to connect with new groups of consumers by providing access to experiences in order to power the perception of a product with social currency.
Workshop Question - What new experiences can you marry with an older product offering in order to refresh brand image in the eyes of younger consumers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 50 Examples:
106,433 Total Clicks
Date Range:
Mar 17 — May 18
Trending:
Warm

Featured Examples

VR Distillery Tours
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
To support the release of Bowmore’s new 10 Year Old, 15 Year Old and 18 Year Old travel retail range, Beam Suntory is launching VR distillery tours of one of the world’s oldest Scotch... MORE
Sensory Whisky Labs
Sensory Whisky Labs
The Glenfiddich Aroma Lab Helps Consumers Tap Into Scent and Taste
Within the new Fine Wines and Spirits Rooms at Harrods, the Glenfiddich Aroma Lab has been launched to encourage consumers to discover whisky in a new way. While the experience of trying a new... MORE
Multi-Sensory Airport Bars
Multi-Sensory Airport Bars
Ballantine's Hard Fired Scotch Whiskey Bar Powers Phones and More
Across three airports in France, Ballantine’s is now showing off multi-sensory airport bar activations that offer a place for travelers to taste the brand’s Hard Fired scotch whiskey and... MORE
AR Whiskey Labels
AR Whiskey Labels
Macallan's AR Labels Take the Viewer Through the Whiskey Making Process
The scotch makers at Macallan are using AR to appeal to a wider audience, with the brand’s new app which takes viewers behind the scenes of the whiskey making process. Users can simply point... MORE
Tasting Note Clocks
Tasting Note Clocks
'Charlie's Whisky Clock' Features Notes from Whisky Expert Charles MacLean
Turnclock’s ‘Charlie’s Whisky Clock’ is meant to elevate the drinking experience by offering an easy place to consult whisky tasting notes from expert Charles MacLean. The... MORE
Theatrical Dinner Events
Theatrical Dinner Events
'The Glenfiddich Burns Night Experiment' Challenges Traditions
Burns Supper or Burns Night celebrations are annually held on January 25th—also known as Robert Burns Day, the birthday of poet Robert Burns. This year, single malt scotch whisky brand Glenfiddich... MORE

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