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Self-Reflexive Campaign

High-end fashion brands subvert the norm with self-aware ad campaigns

Implications - Luxury fashion brands are increasingly creating subversive campaigns that reflect celebrity and meme culture in order to champion authenticity through critical self-awareness. This shift highlights the need for brands to find new, evolved ways of communicating accessibility through self-reflexive irony rather than looking to connect with consumers through aspirational images of luxury.
Workshop Question - How can your brand convey authenticity by incorporating a self-reflexive view of your industry's culture into marketing material?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
206,819 Total Clicks
Date Range:
Mar 17 — May 18
Trending:
Hot

Featured Examples

Meme-Inspired Fashion Ads
Meme-Inspired Fashion Ads
Gucci Partners with Viral Meme-Makers for a New Set of Creative Ads
Italian luxury brand Gucci recently launched an excellent new advertising effort that sees meme-inspired ads presented on the Instagram platform and in a stunning interactive layout on the Digital... MORE
Humorous Luxurious Fashion Collages
Humorous Luxurious Fashion Collages
Meme-Maker Teamed Up with Fendi for Fall/Winter 2018
Illustrator, graphic designer and renowned meme-maker Hey_Reilly produced a set of humorous luxurious fashion collages and prints for Fendi’s Fall/Winter 2018 line. The creative became known... MORE
Paparazzi-Style Luxe Photoshoots
Paparazzi-Style Luxe Photoshoots
Balenciaga Recreates the Celebrity Struggle in its 2018 Lookbook
For its Spring/Summer 2018 luxe photoshoot, Spanish fashion house Balenciaga heads in a realistically creative direction. The models are photographed in clashing arrangements, sporting red and... MORE
Vintage Advert Lookbooks
Vintage Advert Lookbooks
The New Originals Fall/Winter 2017 Campaign Mimics Apple's Retro Ads
The New Originals Fall/Winter 2017 campaign is a modern take on Apple’s iconic ‘Think Differently’ ads from the 90s. Featuring slogans like ‘Think out of the box’ and a... MORE
Faux Paparazzi-Inspired Subway Ads
Faux Paparazzi-Inspired Subway Ads
Ads Promoting Yeezy Season Six Have Appeared Around NYC Subways
Ads promoting the Yeezy season six collection have mysteriously popped up around New York City, creating a buzz on social media and building anticipation for the clothing line’s unconfirmed... MORE
Awkward High Fashion Campaigns
Awkward High Fashion Campaigns
This Balenciaga Fashion Campaign Features 'Awkward Family Photos'
Awkward family photos have long been going viral on the Internet, to the point where an entire website was created to document the various uncomfortable poses and styles of family photos of days past.... MORE

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