Category
Fashion
Scaled Restraint
Trend cluster
Category
Athleisure
Carryall
Athletic equipment-inspired bags provide a narrative take on accessories.
5.0
Trend score
Trend
What is the Athleisure Carryall trend?
Athleisure Carryall: As the era of athleisure apparel persists, its influence has expanded to inspire statement bags that transform athletic equipment into versatile accessories. In addition to signifying authenticity in terms of one's athletic interest, the playful design device highlights an interest in novel fashion pieces that offer a youthful approach to serious fashion.
Trend themes
Themes within the Athleisure Carryall trend
Three behaviours holding the trend together01
Athleisure-inspired accessories
As the trend of athleisure continues, fashion accessories inspired by athletic equipment offer an opportunity for designers to create statement pieces with playful design devices.
02
Sports-inspired luxury items
The merging of high fashion and team sports inspires luxury brands to create unique collections of premium and luxurious sporting goods and accessories.
03
Unconventional, authentic accessories
Designers are creating unique pieces of accessories that stand out and offer individuality, making a bold statement with unconventional materials or a novel design approach.
Industry implications
What the Athleisure Carryall trend means for industry
Where the trend changes the playbookFor
Fashion Design
Fashion designers are continually pushing the boundaries of what's possible and, in these examples, turn everyday items into statement pieces.
For
Luxury Goods
Indulgent designer sporting goods and accessories continue to merge the worlds of luxury and sport, making sports-inspired luxurious items that are functional and elegant.
For
Retail
With consumers searching for exclusive, one-of-a-kind items, retailers could consider offering bespoke, limited edition accessories or clothing pieces to provide a unique shopping experience.
Workshop question
How can the design of your product convey a sense of authenticity that customers will aim to align themselves with?
Trend signals
Trend signals for Athleisure Carryall
Trend score 5.0 out of 10, from popularity 67%, activity 75%, freshness 8%.
Popularity67%
Activity75%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Athleisure Carryall trend
6 featured examples from Jan 2 to May 17, 2018CategoryLuxury
Sporty Luxurious Backpacks
Hermes' Cityback 27 Has a Basketball-Inspired Silhouette
The fashion and apparel industry can explore the athleisure trend and create high-end athleisure products.
CategoryFashion
Sports Ball Handbags
Andrea Bergart is Creating Purses Out of Sports Balls
Disruptive innovation opportunity: Merge the worlds of sports and fashion by creating new product categories and designs.
CategoryFashion
Fuchsia Designer Backpacks
Gucci Has Released a Luxury Pink Leather Backpack
Fashion brands could leverage this trend to incorporate high-end backpacks into their product lines.
CategoryFashion
Basketball Clutch Purses
Nike's Basketball Pouch is Sporty and Stylish
Fashion brands can focus on developing innovative wardrobe accessories that cater to the growing trend of athleisure.
CategoryFashion
Skateboard-Inspired Handbags
Mala New York Created a Broken Skateboard Deck Purse
The fashion accessories industry can capitalize on the skateboard-inspired trend by creating innovative and stylish products that appeal to streetwear enthusiasts.
CategoryLuxury
Soccer-Inspired Leather Goods Collections
Louis Vuitton's Line is Dedicated to the FIFA World Cup
The luxury fashion industry can explore ways to incorporate sports-inspired designs and products into their offerings to attract new customers.
