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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,202 more

Athleisure Carryall

Athletic equipment-inspired bags provide a narrative take on accessories

Implications - As the era of athleisure apparel persists, its influence has expanded to inspire statement bags that transform athletic equipment into versatile accessories. In addition to signifying authenticity in terms of one's athletic interest, the playful design device highlights an interest in novel fashion pieces that offer a youthful approach to serious fashion.
Workshop Question — How can the design of your product convey a sense of authenticity that customers will aim to align themselves with?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
111,322 Total Clicks
Date Range:
Jan 18 — May 18
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Sporty Luxurious Backpacks
Sporty Luxurious Backpacks
Hermes' Cityback 27 Has a Basketball-Inspired Silhouette
Hermes boasts a new sports-inspired capsule that mixes athleisure and high fashion in a line-up of luxurious backpacks and small leather goods. The premium products’ detailing is informed by... MORE
Sports Ball Handbags
Sports Ball Handbags
Andrea Bergart is Creating Purses Out of Sports Balls
Artist Andrea Bergamot is giving new meaning to the term ‘athleisure’ after having released a line of sports’ ball handbags that combine the artist’s passion for sports, with... MORE
Fuchsia Designer Backpacks
Fuchsia Designer Backpacks
Gucci Has Released a Luxury Pink Leather Backpack
Luxury fashion brand Gucci recently released a pink leather backpack that makes a bold statement when worn. Not your typical drawstring backpack, the premium leather piece is offered in an... MORE
Basketball Clutch Purses
Basketball Clutch Purses
Nike's Basketball Pouch is Sporty and Stylish
Nike’s new basketball pouch sits on the intersection of athleisure and high-fashion, to offer consumers a unique yet practical wardrobe accessory. The purse was designed by the New York-... MORE
Skateboard-Inspired Handbags
Skateboard-Inspired Handbags
Mala New York Created a Broken Skateboard Deck Purse
Mala New York created a skateboard deck purse named the ‘Birdhouse.’ The newest piece from the brand’s spring collection is shaped like a traditional deck, and features a multi-use... MORE
Soccer-Inspired Leather Goods Collections
Soccer-Inspired Leather Goods Collections
Louis Vuitton's Line is Dedicated to the FIFA World Cup
Luxurious fashion label Louis Vuitton is paying tribute to the FIFA World Cup and the beloved sport of soccer with a leather goods collection, consisting of duffels, backpacks, laptop sleeves,... MORE

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