Sportswear Brand 42|54's Line Sits Between Lingerie and Sportswear
Ellen Smith — November 22, 2017 — Lifestyle
Sportswear brand 42|54 has released a new Spring/Summer 2018 lookbook which blurs the lines between athletic wear and lingerie, offering consumers unique lifestyle apparel that creates flattering silhouettes, while encouraging wearers to stay active.
The editorial embraces the intersection between fitness-focused women and sensuality, demonstrating that athletic types can also be feminine and elegant. The editorial boats designs from comfortable cropped sweaters, to 70's-inspired high-waist leggings, supportive sports bras and baggy T-Shirts with a deep V neckline. The apparel line uses both vibrant and muted colors, while favoring dynamic color block patterns.
The line offers looks that are figure-hugging enough to complement one's curves, while offering the flexibility that's required of for a more active lifestyle.
The editorial embraces the intersection between fitness-focused women and sensuality, demonstrating that athletic types can also be feminine and elegant. The editorial boats designs from comfortable cropped sweaters, to 70's-inspired high-waist leggings, supportive sports bras and baggy T-Shirts with a deep V neckline. The apparel line uses both vibrant and muted colors, while favoring dynamic color block patterns.
The line offers looks that are figure-hugging enough to complement one's curves, while offering the flexibility that's required of for a more active lifestyle.
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