Ice cream manufacturers enhance their focus on the texture of their products
Implications - Though new flavors have always been a focus for ice cream brands, what's becoming more prominent is such brands experimenting with texture in their products. This shift indicates a need for companies that mass-produce items to better cater to the experimental, foodie culture that urban populations seek in their dining experiences.
Workshop Question - How could your brand better replicate emerging trends in adjacent industries?
Trend Themes
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Texture Experimentation — Ice cream brands are experimenting with texture in their products to better cater to the experimental, foodie culture that urban populations seek in their dining experiences.
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Savory Flavors — Snack food companies like Ben & Jerry's are developing savory dessert options that play with different flavors and textures.
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Triple-layer Confections — Beloved brands such as Häagen-Dazs are launching a selection of triple-layer ice cream flavors that mix various textures for a refined and elevated taste.
Industry Implications
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Food Manufacturing — Manufacturers of ice cream and other confectionary items are increasingly experimenting with texture to create new and unique flavor combinations that will appeal to an adventurous consumer base.
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Snack Food Industry — The snack food industry is responding to the growing desire for artisan products, showcasing an interest in developing unique, unconventional snacks and desserts.
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Specialty Chocolate Industry — Creative chocolate makers are partnering up with big brands like Trader Joe's to create unique chocolate bars that feature unconventional flavor combinations and textures.
