Category
Lifestyle
Assisted Choices
Trend cluster
Category
Confectionary
Texture
Ice cream manufacturers enhance their focus on the texture of their products.
2.9
Trend score
Trend
What is the Confectionary Texture trend?
Confectionary Texture: Though new flavors have always been a focus for ice cream brands, what's becoming more prominent is such brands experimenting with texture in their products. This shift indicates a need for companies that mass-produce items to better cater to the experimental, foodie culture that urban populations seek in their dining experiences.
Trend themes
Themes within the Confectionary Texture trend
Three behaviours holding the trend together01
Texture Experimentation
Ice cream brands are experimenting with texture in their products to better cater to the experimental, foodie culture that urban populations seek in their dining experiences.
02
Savory Flavors
Snack food companies like Ben & Jerry's are developing savory dessert options that play with different flavors and textures.
03
Triple-Layer Confections
Beloved brands such as Häagen-Dazs are launching a selection of triple-layer ice cream flavors that mix various textures for a refined and elevated taste.
Industry implications
What the Confectionary Texture trend means for industry
Where the trend changes the playbookFor
Food Manufacturing
Manufacturers of ice cream and other confectionary items are increasingly experimenting with texture to create new and unique flavor combinations that will appeal to an adventurous consumer base.
For
Snack Food Industry
The snack food industry is responding to the growing desire for artisan products, showcasing an interest in developing unique, unconventional snacks and desserts.
For
Specialty Chocolate Industry
Creative chocolate makers are partnering up with big brands like Trader Joe's to create unique chocolate bars that feature unconventional flavor combinations and textures.
Workshop question
How could your brand better replicate emerging trends in adjacent industries?
Trend signals
Trend signals for Confectionary Texture
Trend score 2.9 out of 10, from popularity 42%, activity 39%, freshness 8%.
Popularity42%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Confectionary Texture trend
7 featured examples from Mar 1, 2017 to May 12, 2018CategoryLifestyle
Syrupy Sesame Desserts
This Sesame Walnut Mochi Haagen-Dazs Ice Cream Has an Unusual Texture
Scope for ice cream manufacturers to experiment with unconventional flavors and textures to attract a variety of customers.
CategoryLifestyle
Savory Pretzel-Packed Ice Creams
Ben & Jerry’s Topped Pretzel Palooza is Indulgent and Fairtrade
In the ice cream manufacturing industry, there is a growing market for unique flavor combinations that cater to the trend of artisanal and socially conscious snack foods.
CategoryLifestyle
Cold Brew Chocolate Bars
Trader Joe's Cold Brew Coffee Chocolate Has TJ’s Cold Brew Concentrate
The food and beverage industry can capitalize on chocolate bars infused with cold-brew coffee to offer consumers new and innovative products to enjoy.
CategoryLifestyle
Triple-Layer Ice Cream Flavors
Häagen-Dazs' New Offerings Experiment with Texture & Flavor
The ice cream industry is always looking for innovative ways to create new flavors and textures that can attract more customers.
CategoryLifestyle
Popping Candy-Infused Ice Creams
The Dippin' Dots 'Frozeti Confetti' Celebrates the Brand's 30th
Disruptive innovation opportunity: Introduce innovative and unexpected flavor combinations in desserts to attract new customers.
CategoryLifestyle
Umami Miso Ice Creams
Salt & Straw's Xocolatl de Davíd’s Miso Bar Dessert is a Collaborative Treat
The ice cream industry can innovate by incorporating unconventional flavors that appeal to the changing palate preferences of consumers.
CategoryLifestyle
Gooey Marshmallow Ice Creams
Ben & Jerry’s New 'Gimme S'more' Flavor Features Toasted Marshmallows
Disruptive innovation opportunity: Use innovative techniques and ingredients to create exciting new flavors and products in the food and beverage manufacturing industry.
