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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,423 more

Multisensory Print

Print ads come with functional sensory features to enhance engagement

Implications - Print ads are focusing on enhancing engagement by evoking various senses and adding functional features. This shift comes as the print marketing industry is required to enhance its focus on interactivity, as it competes with the direct engagement that social media allows consumers and brands.
Workshop Question - Conceptualize a multisensory and/or functional print ad your brand could push out.
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
124,220 Total Clicks
Date Range:
Jun 17 — May 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Sleep-Inducing Print Ads
Sleep-Inducing Print Ads
Ikea's Print Ad Features Lavender and a White Noise Machine
Furniture brands often take pride is helping consumers get a good night’s sleep, but Ikea’s print ad is taking this one step further, through offering all the tools one might need to... MORE
Life-Saving Print Ads
Life-Saving Print Ads
This Ad Hopes to Combat Carbon Monoxide-Related Deaths
The Polish National Fire Department has released a potentially life-saving print ad that’s attempting to combat the number of carbon monoxide-related deaths that occur each year. The... MORE
Heart-Monitoring Magazine Inserts
Heart-Monitoring Magazine Inserts
Toyota's Multi-Sensory Print Ad is Promoting Its 2018 Camry
Toyota is advertising its 2018 Camry in a new magazine ad that’s taking viewers on a multi-sensory journey. The magazine insert comes complete with two door handles that are equipped with... MORE
Avocado-Ripening Print Ads
Avocado-Ripening Print Ads
Colombian Food's Functional Print Ad Shares an Old Technique
For Colombian Food, the Sancho BBDO advertising agency created a unique print ad that shares an age-old Colombian technique for ripening avocados. Most avocado lovers know how difficult it can be to... MORE
Dry Scalp Print Ads
Dry Scalp Print Ads
This Head & Shoulders Advertisement Calls for a Check for Dandruff
This ‘Black & White’ print ad from Head & Shoulders has readers to do a check for dandruff simply by asking them to “Scratch your head over this page.” As one of the... MORE
play_circle_filled Foot Type Testing Ads
Foot Type Testing Ads
This Asics Ad Uses Thermochromic Ink to Test Your Foot Type at Home
Asics has just launched a foot type testing campaign that determines the best Asics running shoe for your feet with the use of a thermochromic print ad. Having the right equipment is essential for... MORE

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