Print ads come with functional sensory features to enhance engagement
Implications - Print ads are focusing on enhancing engagement by evoking various senses and adding functional features. This shift comes as the print marketing industry is required to enhance its focus on interactivity, as it competes with the direct engagement that social media allows consumers and brands.
Workshop Question - Conceptualize a multisensory and/or functional print ad your brand could push out.
Trend Themes
1. Multisensory Print - Print ads are being designed to evoke various senses and enhance interactivity.
2. Functional Print Ads - Print ads are becoming interactive and functional, providing consumers with customized solutions.
3. Life-saving Print Ads - Print ads are delivering important and potentially life-saving information to consumers.
Industry Implications
1. Marketing and Advertising - This industry stands to benefit from creating innovative and interactive print ads that engage consumers and enhance brand awareness.
2. Retail - Retailers can benefit from creating functional and customized print ads that help consumers make informed buying decisions.
3. Public Safety - This industry can benefit from creating print ads that deliver important and potentially life-saving information to consumers.
6 Featured, 54 Examples:
186,150 Total Clicks
Date Range:
Jun 17 — May 19
Trending:
Average
Consumer Insight Topics:
