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Multisensory Print

Print ads come with functional sensory features to enhance engagement

Implications - Print ads are focusing on enhancing engagement by evoking various senses and adding functional features. This shift comes as the print marketing industry is required to enhance its focus on interactivity, as it competes with the direct engagement that social media allows consumers and brands.

Workshop Question - Conceptualize a multisensory and/or functional print ad your brand could push out.
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
93,482 Total Clicks
Jun 17 - May 18
This Year and Warm
Art & DesignMarketing
Featured Examples
Sleep-Inducing Print Ads - Ikea's Print Ad Features Lavender and a White Noise Machine
SCORE 8.3
This Year and Hot 2,867 Clicks Pub: May 9, 18
Sleep-Inducing Print Ads
Ikea's Print Ad Features Lavender and a White Noise Machine
Furniture brands often take pride is helping consumers get a good night’s sleep, but Ikea’s print ad is taking this one step further, through offering all the tools one might need to... [More]
Life-Saving Print Ads - This Ad Hopes to Combat Carbon Monoxide-Related Deaths
SCORE 7.2
This Year and Warm 1,164 Clicks Pub: May 29, 18
Life-Saving Print Ads
This Ad Hopes to Combat Carbon Monoxide-Related Deaths
The Polish National Fire Department has released a potentially life-saving print ad that’s attempting to combat the number of carbon monoxide-related deaths that occur each year. The... [More]
Heart-Monitoring Magazine Inserts - Toyota's Multi-Sensory Print Ad is Promoting Its 2018 Camry
SCORE 6.5
Warm 884 Clicks Pub: Feb 21, 18
Heart-Monitoring Magazine Inserts
Toyota's Multi-Sensory Print Ad is Promoting Its 2018 Camry
Toyota is advertising its 2018 Camry in a new magazine ad that’s taking viewers on a multi-sensory journey. The magazine insert comes complete with two door handles that are equipped with... [More]
Dry Scalp Print Ads - This Head & Shoulders Advertisement Calls for a Check for Dandruff
SCORE 3.3
Mild 525 Clicks Pub: Jun 24, 17
Dry Scalp Print Ads
This Head & Shoulders Advertisement Calls for a Check for Dandruff
This ‘Black & White’ print ad from Head & Shoulders has readers to do a check for dandruff simply by asking them to “Scratch your head over this page.” As one of the... [More]
Foot Type Testing Ads - This Asics Ad Uses Thermochromic Ink to Test Your Foot Type at Home
SCORE 3.2
Mild 251 Clicks Pub: Jun 13, 17
Foot Type Testing Ads
This Asics Ad Uses Thermochromic Ink to Test Your Foot Type at Home
Asics has just launched a foot type testing campaign that determines the best Asics running shoe for your feet with the use of a thermochromic print ad. Having the right equipment is essential for... [More]
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