Category
Fashion
Scaled Restraint
Trend cluster
Category
Accent
Authenticity
The consumer prioritization of transparency manifests itself in luxury wares.
4.9
Trend score
Trend
What is the Accent Authenticity trend?
Accent Authenticity: Luxury labels are creating translucent clothing and accessories that speak to the push for transparency in regards to both public and private aspects of consumer life. This literal manifestation of the mistrust of large institutions speaks to the role of the fashion world in offering reflexive commentary on the state of the political climate, while also alluding to the culture of "oversharing" associated with social media usage, a form of personal transparency.
Trend themes
Themes within the Accent Authenticity trend
Three behaviours holding the trend together01
Transparency Fetish
Transparency has become a significant trend in fashion, where luxury labels are creating see-through clothing and accessories that speak to the push for transparency in both public and private aspects of consumer life.
02
Reinterpretation of traditional materials
Designers are using unconventional materials such as PVC, Sapphires, and Plexi to create high-end fashion pieces that merge functionality, quality, and style.
03
Collaboration between high-end brands and retailers
Collaboration between high-end brands and retailers is becoming increasingly popular in releasing specialized products, creating exclusivity, and enhanced customer value.
Industry implications
What the Accent Authenticity trend means for industry
Where the trend changes the playbookFor
Fashion Industry
The fashion industry can harness the trend of transparency by creating innovative and functional products that cater to consumers' increasing demand for transparency.
For
Luxury Goods Industry
The luxury goods industry can leverage the trend of reinterpretation of traditional materials by integrating them with the classic styles to create high-end products, offering improved quality, durability, and fashion-forward styles.
For
Retail Industry
Retailers can take advantage of high-end collaborations by increasing their brand value, exclusivity, and customer engagement while also catering to consumers' demand for sustainable fashion.
Workshop question
How can your product design subtly reflect contemporary consumer values in a symbolic way?
Trend signals
Trend signals for Accent Authenticity
Trend score 4.9 out of 10, from popularity 76%, activity 64%, freshness 8%.
Popularity76%
Activity64%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accent Authenticity trend
6 featured examples from Mar 29 to May 2, 2018CategoryFashion
Translucent Designer Sneakers
Virgil Abloh Collaborates with Converse on a Clean Silhouette
The fashion industry can leverage translucent materials and collaboration opportunities to create new designer collections.
CategoryFashion
Bespoke PVC Outerwear
This Brashy Studios Crystalline Jacket is Vibrant and Made-to-Order
The fashion industry can explore new avenues by incorporating transparent materials in their designs.
CategoryFashion
Luxurious Transparent Watches
Bell & Ross Elevates the BR-X1 Watch To Celebrate Baselworld Launch
The luxury watchmaking industry has the opportunity to embrace transparent watches and skeletonized components to create unique and high-end timepieces.
CategoryFashion
Designer PVC Totes
Prada's PVC Tote is Both Sleek and Stylish
The popularity of Prada's PVC tote and the transparent fashion trend suggest an opportunity for fashion accessory brands to incorporate unconventional materials and designs into t…
CategoryLuxury
Luxe PVC Backpacks
MM6 Maison Margiela's New Transparent Bag Is Durable Yet Stylish
The fashion industry can take advantage of the transparent bag trend by creating unique and functional designs with PVC material that showcase branding in a minimalist way.
CategoryFashion
Translucent Designer Shopping Totes
This Raf Simons PVC Bag is an Exclusive Design for Voo Berlin
The fashion industry can explore the trend of translucent designs and collaborate with designers to create unique, statement accessories.
