Bespoke PVC Outerwear

This Brashy Studios Crystalline Jacket is Vibrant and Made-to-Order

The Brashy Studios 'Crystalline' range is a collection of transparent apparel and includes statement pieces like see-through trousers, skirts, and outerwear like this plastic take on the classic jean jacket.

Crafted from a transparent PVC material, the jacket boasts a bright pink color and is made-to-order. Featuring a boxy and oversized fit, the piece is accented with double breast and hand pockets and button closures.

As transparent fashion grows more popular among high-end labels like Celine, Off-White and Raf Simons, streetwear brands are taking notice and are launching their own interpretations of runway looks. The Brashy Studios Crystalline collection embraces the translucent aesthetic of the moment and creates pieces that evoke its unique point of view while appealing to a younger demographic of fashion fans.

Transparent Fashion
Opportunity to create unique and appealing apparel using transparent materials like PVC.
Personalized Outerwear
Potential to offer made-to-order jackets and other personalized outerwear options.
Streetwear Adaptations
Chance to capitalize on the growing trend of streetwear brands creating their interpretations of high-end runway looks.

Sectors Adopting This

Fashion
The fashion industry can explore new avenues by incorporating transparent materials in their designs.
Apparel Manufacturing
Manufacturers can seize opportunities to produce made-to-order outerwear items using innovative materials like PVC.
Streetwear
Streetwear brands have the potential to tap into the market demands by offering street-style adaptations of high-end fashion trends.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 91%
Freshness 8%

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