This Raf Simons PVC Bag is an Exclusive Design for Voo Berlin
Jana Pijak — March 29, 2018 — Fashion
This Raf Simons PVC shopping tote is an exclusive design for high-end retailer Voo Berlin. The collaborative statement accessory boasts a transparent plastic design that is accented with the designer's logo and America-themed typography. The bag is also sold alongside a simple, black dustbag which can be added as an insert if looking to keep the accessory's contents out of view.
Known for his signature shopping tote silhouettes -- both during his time at Jil Sander and at his own label -- Raf Simons remixes a classic design for Voo Berlin. This limited edition tote is also reflective of the fashion industry's current translucent design obsession which has also been adopted by labels like Celine, Off-White and Marine Serre in the past year.
Priced at €148.00, the high-end accessory marries form with function and is a luxe take on classic supermarket carryalls.
Known for his signature shopping tote silhouettes -- both during his time at Jil Sander and at his own label -- Raf Simons remixes a classic design for Voo Berlin. This limited edition tote is also reflective of the fashion industry's current translucent design obsession which has also been adopted by labels like Celine, Off-White and Marine Serre in the past year.
Priced at €148.00, the high-end accessory marries form with function and is a luxe take on classic supermarket carryalls.
Trend Themes
1. Translucent Design - The fashion industry's obsession with translucent designs presents an opportunity for innovative and unique accessories.
2. Collaborative Statement - The rise of exclusive collaborative designs allows for disruptive innovation in the fashion industry, creating limited edition accessories that resonate with consumers.
3. Luxe Supermarket Carryalls - The transformation of classic supermarket carryalls into high-end accessories opens up a market for disruptive innovation in the retail industry.
Industry Implications
1. Fashion Industry - The fashion industry can explore the trend of translucent designs and collaborate with designers to create unique, statement accessories.
2. Retail Industry - The transformation of classic supermarket carryalls into high-end fashion accessories presents a disruptive innovation opportunity for retailers to tap into a new market segment.
3. Luxury Accessories Industry - The introduction of luxe translucent shopping totes creates a new category within the luxury accessories industry, offering opportunities for innovative designs and premium pricing.
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