To set Unilever's new premium brand of Dove Shampoo head and shoulders above the rest, JDO Brand Design & Innovation was consulted to design packaging for the range of hair care products.
The Dove Advanced Hair Series is semi-transparent and lets the product and label colors serve as some of the most prominent parts of the designs. Naturally, the Dove shampoo meant to deliver 'Moisture' shows off its blue tint, while the 'Dry Oil' is an orange hue. These colors convey opposites and even manage to suggest the results that the shampoos will deliver. Although the terms "hi-tech" and "shampoo" hardly seem to go together, the sleek bottle designs hint at the Oxyfusion Technology Dove uses to evenly infuse hair with oxygen.
While the packaging is representative of the future of Dove, the bottles also offer a nod to its roots with the use of clean, opaque white.
Key Themes Behind This Trend
- Transparent Product Packaging
- Innovative transparent packaging design that allows the product color to be prominently displayed, creating a unique and eye-catching packaging that can attract new customers.
- Color-coded Products
- Color-coded product labels and packaging that align with the product's use, making it easier for customers to differentiate between products, and simplifying the decision-making process.
- Simplistic Design
- Minimalistic and sleek packaging designs that focus on showcasing the product, creating a sophisticated and modern look that can attract customers looking for a premium experience.
Where This Applies
- Beauty & Personal Care
- The use of transparent packaging and color-coded labels can help differentiate similar products, making it easier for customers to choose the product that best suits their needs.
- Consumer Goods
- Simplistic packaging designs can help create a premium look and feel, allowing companies to charge more for their products, creating a new revenue stream.
- Retail
- The use of innovative and eye-catching packaging designs can help products stand out on store shelves, increasing the likelihood of purchase and driving sales.
