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Secretive Dining

Hidden dining locations create an aura of mystery and exclusivity

Implications - Secretive dining experiences, whether pop-up or permanent, are allowing consumers to feel "in-the-know" as they frequent such locations. The exclusive nature of such locations, or simply the perception of such, caters to consumers focused on niche and seemingly personalized experiences in their purchase decisions.

Workshop Question - How could your brand create an aura of exclusivity in one of its products, services or campaigns?
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
157,463 Total Clicks
Jan 16 - May 18
This Year and V. Hot
Art & DesignBusinessLifestyleFood
Featured Examples
Florist Shop Restaurants - China's 'Nous' Restaurant is Hidden Behind One-Way Glass in a Flower Shop
SCORE 8.5
This Year and Hot 9,603 Clicks Pub: Apr 20, 18
Florist Shop Restaurants
China's 'Nous' Restaurant is Hidden Behind One-Way Glass in a Flower Shop
The ‘Nous’ restaurant in Dongguan, China is an unconventional one that builds a sense of anticipation as one arrives to the space. On the outside of the establishment is a sign that... [More]
Hidden Vaulted Restaurants - The Pauseteria Restaurant Has a Minimalist Interior and a High-End Menu
SCORE 8.5
This Year and V. Hot 11,263 Clicks Pub: May 7, 18
Hidden Vaulted Restaurants
The Pauseteria Restaurant Has a Minimalist Interior and a High-End Menu
Hidden behind a classic series of buildings and an old vaulted passage in the heart of Prague, the Pauseteria Restaurant features a modern interior with dark and traditional architecture. The... [More]
Secret Dining Events - Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
SCORE 7.1
Warm 3,755 Clicks Pub: Mar 25, 17
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
The Patrón Secret Dining Society is a global program that recently made its first-ever stop in London to offer an exclusive cocktail-paired menu to a small group of diners. For this event in... [More]
Multi-Dimensional Dining Experiences - The 'Chambers of Flavour' Events are Packed with Suprises
SCORE 6
Warm 14,059 Clicks Pub: Jan 12, 16
Multi-Dimensional Dining Experiences
The 'Chambers of Flavour' Events are Packed with Suprises
‘Gingerline’ recently launched a pop-up dining experience called ‘Chambers of Flavour.’ While the concept of pop-up restaurants is nothing new, this particular event combines... [More]
Traditional Spanish Style Restaurants - The Barsa Taberna in Toronto is a Hidden Spanish Restaurant
SCORE 5.6
Warm 1,133 Clicks Pub: Feb 22, 18
Traditional Spanish Style Restaurants
The Barsa Taberna in Toronto is a Hidden Spanish Restaurant
Ontario-based design group tongtong created the Barsa Taberna restaurant, located in Old Toronto, Canada. This restaurant doubles as night club, as well as serving traditional Spanish food during... [More]
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