Category
Lifestyle
Assisted Choices
Trend cluster
Category
Palm-Free
Spread-specializing brands remove palm oil from the production process.
3.1
Trend score
Trend
What is the Palm-Free trend?
Palm-Free: Campaigning against the extraction and use of palm oil is slowly beginning to take effect, with brands that specialize in spreads that normally contain the ingredient turning away from it, and highlighting that fact. This shift provides an alternative for consumers who are more conscious of the impact of their consumption choices.
Trend themes
Themes within the Palm-Free trend
Three behaviours holding the trend together01
Palm oil-free products
Alternative ingredients to palm oil are being used in food products, driving demand for sustainable and eco-friendly ingredients.
02
High-protein foods for children
Consumers are looking for healthier food options for their children, leading to high-protein formulations and alternative ingredients in children’s food products.
03
Plant-based food products with a cause
Consumers are willing to try more plant-based food products that are sustainable, eco-friendly and support social causes.
Industry implications
What the Palm-Free trend means for industry
Where the trend changes the playbookFor
Food Industry
Development of sustainable and eco-friendly food products is driving growth in the industry.
For
Health and Wellness industry
Consumers’ increasing interest in protein-rich and healthier food and snacks is driving growth in the industry.
For
Socially responsible businesses
Businesses that support social causes and advocate for sustainable practices are gaining traction and winning consumer loyalty.
Workshop question
Consider some unethical practices within your area of expertise. How could your brand avoid such practices?
Trend signals
Trend signals for Palm-Free
Trend score 3.1 out of 10, from popularity 46%, activity 40%, freshness 8%.
Popularity46%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Palm-Free trend
5 featured examples from Jul 13, 2017 to Aug 13, 2019CategoryLifestyle
Youth-Targeted Protein Foods
The New Fuel10K Protein Breakfast Products are Deliciously Healthy
Creating protein breakfast products with natural ingredients can disrupt the food and beverage industry by providing healthier breakfast options.
CategoryEco
Certified Palm Oil-Free Snacks
Enjoy Life Foods is Promoting Transparency in Free-From Foods
The food and beverage industry can benefit from incorporating sustainable and transparent practices in their production.
CategoryEco
Vegan White Chocolate Spreads
Probios' Vegan White Chocolate Almond Spread is Perfect with Toast
The food and beverage industry could innovate and create more sustainable, plant-based, and gluten-free products to cater to the growing demand for eco-friendly, healthy foods.
CategoryLifestyle
Empowering Plant-Based Sprinkles
The Girl Pow! Sprinkles Support Girls Who Code
Disruptive innovation opportunity: Innovate and create plant-based food and beverage products to cater to the increasing demand for sustainable and healthy alternatives.
CategoryLifestyle
Palm Oil-Free Chocolate Butters
The Pip & Nut Chocolate Coconut Hazelnut Butter is Rich
Opportunity for companies to create and market a range of healthy snack alternatives that are delicious and guilt-free.
