Spread-specializing brands remove palm oil from the production process
Implications - Campaigning against the extraction and use of palm oil is slowly beginning to take effect, with brands that specialize in spreads that normally contain the ingredient turning away from it, and highlighting that fact. This shift provides an alternative for consumers who are more conscious of the impact of their consumption choices.
Workshop Question - Consider some unethical practices within your area of expertise. How could your brand avoid such practices?
Trend Themes
1. Palm Oil-free Products - Alternative ingredients to palm oil are being used in food products, driving demand for sustainable and eco-friendly ingredients.
2. High-protein Foods for Children - Consumers are looking for healthier food options for their children, leading to high-protein formulations and alternative ingredients in children’s food products.
3. Plant-based Food Products with a Cause - Consumers are willing to try more plant-based food products that are sustainable, eco-friendly and support social causes.
Industry Implications
1. Food Industry - Development of sustainable and eco-friendly food products is driving growth in the industry.
2. Health and Wellness Industry - Consumers’ increasing interest in protein-rich and healthier food and snacks is driving growth in the industry.
3. Socially Responsible Businesses - Businesses that support social causes and advocate for sustainable practices are gaining traction and winning consumer loyalty.
