The high-protein diet is showing little sign of slowing down and is in fact accelerating in popularity with brands creating new food options like the Fuel10K protein breakfast products. Set to start hitting store shelves in the UK starting in February, the products are all made with 100% natural milk and fruit, and have been formulated with a recipe that makes them suitable for younger consumers. This speaks to the way that consumers are shifting their healthy eating habits to their children to get everyone involved in better consumption habits.
The new Fuel10K protein breakfast products includes the 'Mini Yoga' yogurt drinks, three peanut butters that contain no palm oil and a series of new porridges.
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