The UFIT Brekkie Shake is the brand's latest addition to its product portfolio that puts easy breakfast nutrition in focus to accommodate the shift towards protein-packed foods. The ready-to-drink shake comes in Banana and Blueberry flavors, which are each packed with 28-grams of protein alongside fiber, added vitamins and no added sugar. The protein shake responds to increasing demand for protein supplements and fast-paced lifestyles that require convenient foods that don't skimp on nutritional benefits.
Head of Marketing at Lacka Foods Angie Turner spoke on the UFIT Brekkie Shake saying, "Breakfast is the most important meal of the day, but it’s also one people often struggle to make time for. With UFIT Brekkie Shake we wanted to create something that’s quick, nutritious and satisfying without compromise. We’re excited to bring this innovation to market and help make breakfast easier for busy people across the UK. Packed with protein, fibre and vitamins, consumers can fuel their mornings and get on with their day feeling energised.”
What Makes This Trend Stand Out
- Protein-rich Convenience Foods
- The demand for protein-rich convenience foods is reshaping the breakfast market, leading to novel beverage solutions like UFIT Brekkie Shake that meet nutritional needs on the go.
- Functional Beverage Innovation
- Innovation in functional beverages is driving consumer interest towards drinks that merge health benefits with convenience, exemplified by shakes with added vitamins and fiber.
- No-sugar-added Products
- The trend towards no-sugar-added products is gaining momentum, encouraging the development of health-oriented beverages that satisfy sweet cravings without sacrificing dietary goals.
Sectors Adopting This
- Health-focused Ready-to-drink Beverages
- The ready-to-drink beverage industry is recognizing new opportunities by catering to consumer desires for health-forward, protein-rich meal replacements that are convenient and quick.
- Nutritional Supplements
- The nutritional supplements industry is expanding its reach into the mainstream food market by integrating protein supplements into everyday products like breakfast shakes.
- Functional Foods
- Functional food industries are exploring enhanced product offerings that provide added nutritional benefits as consumers lean towards food items serving multiple dietary functions.
