Supernatural and PieShell teamed up to create The Girl Pow! Project, which aims to encourage women to share their ideas and empower young women through the Girls Who Code organization. For the project, the collaborators developed a colorful plant-based "Sprinkle for Superhero(in)es," where 100% of the pre-order profits will be donated to Girls Who Code.
The colorful sprinkles are free from soy, artificial dyes, palm oil and common allergens, making them appealing to those who are interested in plant-based baking and beyond.
As of International Women's Day, the new plant-based sprinkles became available on the crowdfunding platform PieShell. For a limited time, the star- and boxing glove-shaped sprinkles can also be found through participating NYC ice cream shops founded by women, such as Blue Marble Ice Cream, Butter & Scotch and Once Upon a Tart.