Branded Podcasting

Brands are venturing into the world of podcasting for consumer engagement

Implications - As podcasts become a more popular form of media, brands are creating their own branded podcasts to further connect with consumers. Since podcasts typically have a niche focus or theme, they offer more targeted platforms; podcasts also have the added benefit of connecting with consumers in an authentic way, making them an ideal advertising medium. Increasing a brand’s reach by leveraging alternative marketing platforms can play a huge role in consumer engagement.

Workshop Question - What is one alternative platform that your brand currently isn't using, but could?
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
37,623 Total Clicks
Feb 18 - May 18
This Year and Average
TechMarketingBusiness
Featured Examples
Wellness Brand Podcasts - Saje's 'Well Now' Shares Conversations with Doctors, Healers and Experts
SCORE 7
This Year and Warm 750 Clicks Pub: Feb 8, 18
Wellness Brand Podcasts
Saje's 'Well Now' Shares Conversations with Doctors, Healers and Experts
‘Well Now’ is the name of an all-new podcast from Saje Wellness, a company that produces its own line of essential oils and other all-natural products for the health-conscious consumer.... [More]
Whiskey Brand Podcasts - Jack Daniel's is Launching a Branded Podcast Called 'Around the Barrel'
SCORE 6.5
This Year and Warm 876 Clicks Pub: Feb 14, 18
Whiskey Brand Podcasts
Jack Daniel's is Launching a Branded Podcast Called 'Around the Barrel'
With a growing number of consumers turning to podcasts for inspiration, education and entertainment, companies are putting forth their own branded podcasts; while eBay’s Open For Business puts... [More]
Millennial Dad Podcasts - The Fatherly Podcast Discusses the Joys and Challenges of Fatherhood
SCORE 4.1
This Year and Average 174 Clicks Pub: Feb 8, 18
Millennial Dad Podcasts
The Fatherly Podcast Discusses the Joys and Challenges of Fatherhood
Fatherhood presents new challenges for Millennial men, who are continuing to be more involved in the lives of their children than previous generations, which explains the success of the newly... [More]
Branded Grocer Podcasts - Inside Trader Joe's is a Podcast from the National Grocery Store Chain
SCORE 4.7
This Year and Average 167 Clicks Pub: May 2, 18
Branded Grocer Podcasts
Inside Trader Joe's is a Podcast from the National Grocery Store Chain
Inside Trader Joe’s is the name of an all-new podcast series from the grocery store chain, which gives consumers the chance to listen in on what makes the store so unique and what it has in... [More]
Quantcast