Branded Podcasting

Brands are venturing into the world of podcasting for consumer engagement

Implications - The popularization of podcasts has evoked brands to curate their own series’ to connect with their audience. Since podcasts typically have a niche focus or theme, they offer a unique platform for brands to present content within their market without being too salesy. Increasing a brand’s reach by leveraging alternative marketing platforms can play a huge role in their consumer engagement.
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
34,978 Total Clicks
Feb 18 - May 18
This Year and Average
TechMarketingBusiness
Featured Examples
Wellness Brand Podcasts - Saje's 'Well Now' Shares Conversations with Doctors, Healers and Experts
SCORE 7.3
This Year and Warm 581 Clicks Pub: Feb 8, 18
Wellness Brand Podcasts
Saje's 'Well Now' Shares Conversations with Doctors, Healers and Experts
‘Well Now’ is the name of an all-new podcast from Saje Wellness, a company that produces its own line of essential oils and other all-natural products for the health-conscious consumer.... [More]
Whiskey Brand Podcasts - Jack Daniel's is Launching a Branded Podcast Called 'Around the Barrel'
SCORE 6.9
This Year and Warm 817 Clicks Pub: Feb 14, 18
Whiskey Brand Podcasts
Jack Daniel's is Launching a Branded Podcast Called 'Around the Barrel'
With a growing number of consumers turning to podcasts for inspiration, education and entertainment, companies are putting forth their own branded podcasts; while eBay’s Open For Business puts... [More]
Millennial Dad Podcasts - The Fatherly Podcast Discusses the Joys and Challenges of Fatherhood
SCORE 4.5
This Year and Average 144 Clicks Pub: Feb 8, 18
Millennial Dad Podcasts
The Fatherly Podcast Discusses the Joys and Challenges of Fatherhood
Fatherhood presents new challenges for Millennial men, who are continuing to be more involved in the lives of their children than previous generations, which explains the success of the newly... [More]
Branded Grocer Podcasts - Inside Trader Joe's is a Podcast from the National Grocery Store Chain
SCORE 5.1
This Year and Warm 124 Clicks Pub: May 2, 18
Branded Grocer Podcasts
Inside Trader Joe's is a Podcast from the National Grocery Store Chain
Inside Trader Joe’s is the name of an all-new podcast series from the grocery store chain, which gives consumers the chance to listen in on what makes the store so unique and what it has in... [More]
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