Category
Lifestyle
Assisted Choices
Trend cluster
Category
Bottled
Broth
Cold soups come packaged in on-the-go bottles for convenience purposes.
3.8
Trend score
Trend
What is the Bottled Broth trend?
Bottled Broth: Cold soups offered in bottle form are increasingly popular, functioning as an alternative to natural but sugar-heavy juices that offer similar on-the-go nutrients. These products reveal the steadfast commitment consumers have to convenience in their purchase decisions, with the health-related food industry following suit.
Trend themes
Themes within the Bottled Broth trend
Three behaviours holding the trend together01
Drinkable Soups
The popularity of soup in a bottle format is rising and offers health conscious consumers a to-go product equivalent to traditional juices.
02
Healthy Convenience Food
Food companies are offering healthy and wholesome alternatives that are convenient, catering to busy lifestyles and allowing consumers to feel good about their food choices.
03
Vegan and Plant-Based Options
The health food industry is catering towards plant-based and vegan consumers who are looking for nutritious and flavorful alternatives to traditionally meat-based products.
Industry implications
What the Bottled Broth trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Beverage companies can look to expand their offerings beyond traditional juices and explore new product lines such as bottled soups while promoting the health benefits of their products.
For
Food Delivery Services
Companies that offer instant, healthy meal options that are delivered directly to consumers can cater to busy individuals who are looking for healthy options on-the-go.
For
Health and Wellness Industry
Brands in the health and wellness industry can promote and market healthy, plant-based, and less processed food options that provide the necessary nutrients and energy for a busy lifestyle.
Workshop question
How can your brand prioritize convenience in the products/services it offers?
Trend signals
Trend signals for Bottled Broth
Trend score 3.8 out of 10, from popularity 50%, activity 56%, freshness 8%.
Popularity50%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Bottled Broth trend
5 featured examples from Mar 1, 2016 to May 3, 2018CategoryLifestyle
Bottled Soup Beverages
Zupa Noma Offers Convenient an Healthy Bottled Soup Alternatives
The food and beverage industry can explore opportunities in developing more convenient and healthy bottled soup alternatives.
CategoryLifestyle
Wholesome Bottled Soups
The Züpa Noma Vegetable Soups are Ready to Drink Out of the Bottle
Disruptive innovation prospects in the food and beverage industry by focusing on convenient, healthy options.
CategoryLifestyle
Bottled Cauliflower Soups
Züpa Noma is Introducing a Seasonal Cauliflower Ready-to-Drink Soup
Creating new and convenient products like bottled soups can open up opportunities for innovation in the food and beverage industry.
CategoryLifestyle
Nutritious Gazpacho Drinks
This Line of Drinkable Gazpacho Provides an Alternative to Sweet Drinks
Beverage companies have an opportunity to create and market more drinkable vegetable-based products, like cho, to appeal to health-conscious consumers looking for alternatives to…
CategoryLifestyle
Vegan Bone Broths
Splendid Spoon Makes a Hearty "Bone Broth" with Shiitake Mushrooms and Bok Choy
Food and beverage industry can capitalize on the rising demand for plant-based bone broth alternatives.
