Category
Lifestyle
Assisted Choices
Trend cluster
Category
Opposing
Aesthetic
Packaging designs shift to feature qualities that are non-representative.
3.8
Trend score
Trend
What is the Opposing Aesthetic trend?
Opposing Aesthetic: Seeking to surprise and delight consumers, brands are turning to nonrepresentative packaging to add a little surprise to the product experience. Moving away from designs that speak to the ingredients, makeup or history of the product itself, brands are taking inspirations from categories completely outside their space for visual intrigue. From décor-inspired beverage bottles to those that are representative of outdoor materials, these examples showcase a desire to not only delight consumers, but a willingness from brands to take more risks.
Trend themes
Themes within the Opposing Aesthetic trend
Three behaviours holding the trend together01
Non-representative Packaging
Brands are showcasing packaging that is inspired by categories completely outside their space for visual intrigue.
02
Interactive Packaging
Brands are launching dynamic packaging designs that encourage interactivity through music, effort to open, etc.
03
Sustainable Packaging
Agencies approach packaging from a sustainability standpoint to offer a design that may be repurposed even after emptying the product.
Industry implications
What the Opposing Aesthetic trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The industry is launching dynamic packaging designs that encourage interactivity through music and nonrepresentative packaging.
For
Manufacturing Industry
The industry is seeing a growing trend in sustainable packaging with a focus on repurposing packaging to minimize waste.
For
Design Industry
Brands are pushing the limits of design in nonrepresentative and interactive packaging, creating packaging that goes beyond just product representation.
Workshop question
What features could you take from adjacent industries to add an element of excitement to your brand and products?
Trend signals
Trend signals for Opposing Aesthetic
Trend score 3.8 out of 10, from popularity 41%, activity 65%, freshness 8%.
Popularity41%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Opposing Aesthetic trend
3 featured examples from Nov 3, 2017 to Mar 15, 2018CategoryMarketing
Boombox Bottle Packaging
Bacardi's Rum Bottle Packaging Doubles as a 'Real Music Speaker'
Other brands in the food and beverage space can use music-related packaging designs to differentiate their product and create additional value for customers.
CategoryLifestyle
Excavation-Inspired Oil Packages
El Tresor's Packaging Unearths a Precious Bottle of Olive Oil
Exploring innovative packaging designs within the food and beverage industry to enhance consumer experience and differentiate products from competitors.
CategoryEco
Vase-Like Liquor Bottles
WuDu Liquor's Packaging Was Designed to Be Cleverly Repurposed After Use
The unique design of WuDu Liquor's bottles presents disruptive innovation opportunities in the beverage packaging industry, particularly for sustainable and multi-functional packa…
