Opposing Aesthetic

Packaging designs shift to feature qualities that are non-representative

Implications - Seeking to surprise and delight consumers, brands are turning to nonrepresentative packaging to add a little surprise to the product experience. Moving away from designs that speak to the ingredients, makeup or history of the product itself, brands are taking inspirations from categories completely outside their space for visual intrigue. From décor-inspired beverage bottles to those that are representative of outdoor materials, these examples showcase a desire to not only delight consumers, but a willingness from brands to take more risks.
SCORE 6.4
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24,713 Total Clicks
Nov 17 - May 18
This Month and Warm
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Featured Examples
Boombox Bottle Packaging - Bacardi's Rum Bottle Packaging Doubles as a 'Real Music Speaker'
SCORE 7.3
This Year and Warm 1,022 Clicks Pub: Nov 3, 17
Boombox Bottle Packaging
Bacardi's Rum Bottle Packaging Doubles as a 'Real Music Speaker'
Bacardi released a limited-edition dark rum, Carta Negra, in unique party-ready rum bottle packaging that doubles as a speaker. Two speakers may be connected to the mobile device by the recess in... [More]
Excavation-Inspired Oil Packages - El Tresor's Packaging Unearths a Precious Bottle of Olive Oil
SCORE 6.1
This Quarter and Warm 639 Clicks Pub: Feb 27, 18
Excavation-Inspired Oil Packages
El Tresor's Packaging Unearths a Precious Bottle of Olive Oil
While there are many brands that employ similar solutions when it comes to packaging a premium bottle of olive oil, Zoo Studio developed a creative solution to show off the quality of “the... [More]
Vase-Like Liquor Bottles - WuDu Liquor's Packaging Was Designed to Be Cleverly Repurposed After Use
SCORE 5.4
This Quarter and Warm 403 Clicks Pub: Mar 15, 18
Vase-Like Liquor Bottles
WuDu Liquor's Packaging Was Designed to Be Cleverly Repurposed After Use
There is a great deal of effort that goes into the creation of most liquor bottles, but extra care and attention went into the design of WuDu Liquor by Chinese agency ShenZhen Lingyun Creative.... [More]
Champagne-Like Hot Sauce Bottles - Tabasco's Diamond Reserve Red Sauce Comes Elegantly Packaged
SCORE 5.2
This Month and Warm 61 Clicks Pub: May 1, 18
Champagne-Like Hot Sauce Bottles
Tabasco's Diamond Reserve Red Sauce Comes Elegantly Packaged
Tabasco hot sauce is perhaps the most ubiquitous sauce ever made and the brand is celebrating this with a new limited-edition Diamond Reserve Red Sauce. While the sauce inside is quite special, part... [More]
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