Opposing Aesthetic

Packaging designs shift to feature qualities that are non-representative

Implications - Seeking to surprise and delight consumers, brands are turning to nonrepresentative packaging to add a little surprise to the product experience. Moving away from designs that speak to the ingredients, makeup or history of the product itself, brands are taking inspirations from categories completely outside their space for visual intrigue. From décor-inspired beverage bottles to those that are representative of outdoor materials, these examples showcase a desire to not only delight consumers, but a willingness from brands to take more risks.

Workshop Question - What features could you take from adjacent industries to add an element of excitement to your brand and products?
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Nov 17 - May 18
This Year and Warm
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Featured Examples
Boombox Bottle Packaging - Bacardi's Rum Bottle Packaging Doubles as a 'Real Music Speaker'
SCORE 6.7
Warm 1,598 Clicks Pub: Nov 3, 17
Boombox Bottle Packaging
Bacardi's Rum Bottle Packaging Doubles as a 'Real Music Speaker'
Bacardi released a limited-edition dark rum, Carta Negra, in unique party-ready rum bottle packaging that doubles as a speaker. Two speakers may be connected to the mobile device by the recess in... [More]
Excavation-Inspired Oil Packages - El Tresor's Packaging Unearths a Precious Bottle of Olive Oil
SCORE 5.3
This Year and Warm 768 Clicks Pub: Feb 27, 18
Excavation-Inspired Oil Packages
El Tresor's Packaging Unearths a Precious Bottle of Olive Oil
While there are many brands that employ similar solutions when it comes to packaging a premium bottle of olive oil, Zoo Studio developed a creative solution to show off the quality of “the... [More]
Vase-Like Liquor Bottles - WuDu Liquor's Packaging Was Designed to Be Cleverly Repurposed After Use
SCORE 4.6
This Year and Average 599 Clicks Pub: Mar 15, 18
Vase-Like Liquor Bottles
WuDu Liquor's Packaging Was Designed to Be Cleverly Repurposed After Use
There is a great deal of effort that goes into the creation of most liquor bottles, but extra care and attention went into the design of WuDu Liquor by Chinese agency ShenZhen Lingyun Creative.... [More]
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