Category
Lifestyle
Assisted Choices
Trend cluster
Category
Accelerated
Laundromat
Laundromats are reinvented as appealing, multi-functional spaces.
4.0
Trend score
Trend
What is the Accelerated Laundromat trend?
Accelerated Laundromat: Taking cues from the retail industry, laundromats are being redesigned and re-positioned with hybridization in mind. Merging the concept of laundromats with retail spaces, cafes and beyond, savvy business owners are re-imagining the laundromat as a place where its customers actually want to spend time. This reinvention speaks to the way in which consumers are focused on maximizing their time whether through experiences that enhance their enjoyment or serve to solve a problem.
Trend themes
Themes within the Accelerated Laundromat trend
Three behaviours holding the trend together01
Laundromats as Hybrid Spaces
Laundromats are being redesigned and merged with retail spaces, cafes, and other functions to enhance customer experience.
02
Consumer Experience Tied to Routine
Businesses are tying a consumer experience to a routine to solidify a product in the customer's mindset.
03
Eco-Friendliness and Sustainability
Laundromats are putting a focus on eco-friendliness and sustainability, offering organic products and environmentally safe detergent.
Industry implications
What the Accelerated Laundromat trend means for industry
Where the trend changes the playbookFor
Retail Industry
Laundromats are being re-imagined as hybrid spaces, merging with retail concepts to boost customer experience.
For
Gaming Industry
Laundromats are becoming an unlikely spot for gaming, integrating arcade machines and internet games to engage young customers.
For
Hospitality Industry
Laundromats are incorporating cafes and lounges to create a comfortable and relaxing atmosphere for customers.
Workshop question
What's a mundane aspect of your brand experience that you could reinvent to be more enjoyable?
Trend signals
Trend signals for Accelerated Laundromat
Trend score 4.0 out of 10, from popularity 56%, activity 56%, freshness 8%.
Popularity56%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Accelerated Laundromat trend
4 featured examples from Mar 10, 2016 to May 4, 2018CategoryEco
Eco Lifestyle Laundromats
'Celsious' is an Eco-Friendly Laundromat with Organic Kombucha on Tap
Laundromats can capitalize on the trend of eco-friendly services and create a unique selling point in a competitive industry.
CategoryMarketing
Student-Targeted Concept Stores
AE Studio Lets Students Do a Free Load of Laundry
The student-targeted concept store trend presents opportunities for retailers to create tailored experiences that resonate with younger demographics and drive foot traffic to phys…
CategoryBusiness
Laundromat Frozen Yogurt Stores
Kenny's Brain Freeze Makes Indulging in Treats a Part of Routine
The food industry can explore innovative and unexpected partnerships to create exciting hybrid stores.
CategoryMarketing
eSports Gaming Laundromats
Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
Creating gamified experiences in everyday tasks like laundry can revolutionize the entertainment industry with new offerings that consumers haven't seen before.
