Despite a laundromat being an unexpected spot for a frozen yogurt store, that's the exact location for Kenny's Brain Freeze: a new spot for cool treats.
Located in the front portion of Sus Laundromat in Vashon-Maury Island, the frozen yogurt storefront makes getting a treat part of doing laundry. Moreover, the location has many young children heading to the spot after school to partake in a treat after the day is done.
Tying a consumer experience to a routine is a great way to help solidify a product in the mindset of a customer. This is being done interestingly enough with Kenny's Brain Freeze, which definitely sets the brand apart from other frozen yogurt stores in the country.