Despite a laundromat being an unexpected spot for a frozen yogurt store, that's the exact location for Kenny's Brain Freeze: a new spot for cool treats.
Located in the front portion of Sus Laundromat in Vashon-Maury Island, the frozen yogurt storefront makes getting a treat part of doing laundry. Moreover, the location has many young children heading to the spot after school to partake in a treat after the day is done.
Tying a consumer experience to a routine is a great way to help solidify a product in the mindset of a customer. This is being done interestingly enough with Kenny's Brain Freeze, which definitely sets the brand apart from other frozen yogurt stores in the country.
What's Driving This Trend
- Laundromat-food Hybrid
- By combining traditionally unrelated businesses, such as a laundromat and frozen yogurt store, there is an opportunity to create unique and convenient consumer experiences.
- Routine-based Consumer Experiences
- Tying a product or service to a routine, like doing laundry, can help create habitual consumption and increase customer loyalty.
- Kid-friendly Food Stores
- Creating a fun and appealing environment for young children can attract a specific customer segment and increase sales.
Who This Affects Most
- Food & Beverage
- The food industry can explore innovative and unexpected partnerships to create exciting hybrid stores.
- Retail
- Retailers can tap into routine-based consumer experiences to increase foot traffic and create a loyal customer base.
- Children's Entertainment
- The children's entertainment industry can explore opportunities to create engaging and kid-friendly food stores.
