Clothing retailer American Eagle is opening a concept store in Manhatten called AE Studio, which offers students a place to relax, study and even do a free load of laundry.
This concept studio was devised in celebration of the brand's 40th anniversary and will include a "jean gallery," which showcases the changes in denim since the store's conception, as well as an interactive "Maker’s Shop," which allows guests to personalize their own denim. Students on a budget are welcomed to pop into the back of the store to utilize the free laundromat, and as an added bonus, guests can hang out in the comfortable "study room," until their laundry cycle is complete.
This concept store aims to engage young people, both in-store and on social media.
Student-Targeted Concept Stores
More Stats +/-
Urban Denim Editorials
Denim Hijab Casualwear Campaigns
Spray-On Skinny Jean Ads
Designer Dog Fashion