While there are many brands that employ similar solutions when it comes to packaging a premium bottle of olive oil, Zoo Studio developed a creative solution to show off the quality of "the best organic oil from Ros Caubó"—dubbed El Tresor or "The Treasure."
The secondary packaging for the 50ml bottle of olive oil requires effort to open, in a way that reminds of unearthing a real treasure. The interactive package boasts a stone-inspired shape that is made from recycled paper pulp, which must be shattered to access the bottle inside.
On the inside of the packaging, a silk paper wrap protects the premium glass bottle, which is bright in contrast to the dull, soil-like color of the exterior.
Image Credit: Zoo Studio