Category
Lifestyle
Assisted Choices
Trend cluster
Category
Rap Culture
Recognition
Non-traditional art tributes to music performers create deeper connections.
4.3
Trend score
Trend
What is the Rap Culture Recognition trend?
Rap Culture Recognition: Artists and brands alike are cultivating reputable art pieces in honor of prominent hip-hop and rap figures, working to engage with fans and deepen cultural connectivity in non-conventional ways. Whether an artist is creating a new comic book, or a brand is erecting statues in commemoration, leveraging idiosyncratic outlets expands music culture and fandom in unseen and inspiring ways.
Trend themes
Themes within the Rap Culture Recognition trend
Three behaviours holding the trend together01
Non-Traditional Art Tributes
Artists and brands are cultivating reputable pieces in honor of prominent music figures, deepening cultural connections in non-conventional ways.
02
Niche Music Merchandise
There is a growing desire for affordable merchandise focusing on specific artists and their work, offering new opportunities in fan engagement.
03
Interactive Hip Hop Events
Interactive elements at underground hip hop events create immersive experiences, fostering a tight-knit community centered around music and art.
Industry implications
What the Rap Culture Recognition trend means for industry
Where the trend changes the playbookFor
Music Merchandise
Opportunities arise in affordable and niche merchandise creation focused on specific music artists.
For
Street Art
Influential rappers and hip hop culture can be immortalized through non-traditional art tributes like statues, pins, neon portraits, and more.
For
Event Planning
Interactive underground hip hop events create a sense of community that can be leveraged for a variety of business purposes.
Workshop question
What is one marketplace that your brand doesn't currently play in that could present a new way to connect with your consumers?
Trend signals
Trend signals for Rap Culture Recognition
Trend score 4.3 out of 10, from popularity 55%, activity 66%, freshness 8%.
Popularity55%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Rap Culture Recognition trend
6 featured examples from Jul 7, 2017 to Aug 17, 2018CategoryArt & Design
Underground Hip Hop Events
adidas Skateboarding & Journeys Hosted Thousands at Organized Concert
Opportunities for music festivals and event organizers to collaborate with emerging and established hip hop artists to create unique experiences that appeal to a diverse audience.
CategoryPop Culture
Collectible Hip Hop Pins
Etsy's LeeRickCollective Shop Celebrates Famous Rap Icons
The collectibles industry can expand their offerings to include hip hop-inspired enamel pins as a new category for fans to covet and collect.
CategoryArt & Design
Hip Hop Artist Statues
These Spotify Statues are on Display at the 'RapCaviar Pantheon'
The music industry can leverage the trend of creating commemorative statues to increase their presence in the public space and engage with music lovers.
CategoryPop Culture
Singer-Starring Comic Series
Marvel is Planning an Upcoming Starboy Comic Starring The Weeknd
Opportunity for entertainment companies to leverage celebrity fandom and expand into new media platforms.
CategoryArt & Design
Neon Rap Portraits
Natalie Wong Creates Stylish Pieces That Blend Modern Art with Modern Music
Incorporating the use of technology and multimedia into traditional art forms.
CategoryPop Culture
Rap Album Art Lighters
The Novelty Lighter is Inspired by Jay-Z's Popular 4:44 Album Release
The music merchandise industry can capitalize on the demand for unique and affordable products inspired by popular rap artists.
