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adidas Skateboarding & Journeys Hosted Thousands at Organized Concert

 - Aug 16, 2018
References: vimeo & adidas
'Destination San Diego' is a hip hop event that recently debuted in the Californian city, boasting "four electrifying rap performances" that whipped the crowd into a frenzy. Celebrating art, music and a tightly knit community, the Horton Plaza Park in San Diego hosted over 3,000 people which surely speaks to the style, reach and dynamic of the hip hop event. The concert was organized by adidas Skateboarding and national contemporary retailer Journeys who worked tirelessly to bring music performances by DJ Osh Kosh, TDE veteran artist Jay Rock, emerging rap star and team rider Na-kel Smith, as well as a highly anticipated and energetic set by Famous Dex.

The hip hop event also featured immersive installations that encouraged attendees to engage and create original artwork.

Photo Credits: Cole Ferguson, Jake Taylor, Kevin Keller