The Weeknd joins forces with Marvel in creating the upcoming 'Starboy' comic series, written by the singer himself. The collaborative forces deliver an original plot line based on The Weeknd's double platinum album, Starboy. The comic series takes place in a imagined city named 'Alphatron,' which is being terrorized in a wave of crime caused by cannibal Jack 'The Chef' Smiley. The villain becomes dissatisfied with merely consuming and murdering his victims, so he brings together crime organizations to maximize havoc in Alphratron.
This is when The Weeknd enters the story, who plays the comic series' hero 'Starboy.' The highly anticipated comic story is written by Abel Tesfye himself, along with la Mar Taylor, and Christos Gage. The series is set to be released on June 13.
What's Driving This Trend
- Celebrity-authored Comics
- Opportunity for celebrities to leverage their fanbase and storytelling skills to create original comic series collaborations.
- Music-comics Crossovers
- Opportunity for music artists to extend their brand into the comic industry through unique crossovers that showcase their music and story.
- Original Content-based Comics
- Opportunity for comic publishers to explore original content ideas and expand beyond traditional superheroes and storylines.
Who This Affects Most
- Entertainment
- Opportunity for entertainment companies to leverage celebrity fandom and expand into new media platforms.
- Music
- Opportunity for music industry to explore comic collaborations as part of expanding brand marketing and storytelling.
- Publishing
- Opportunity for comic publishers to explore new storytelling avenues and expand into emerging markets.
