In an effort to continue its incredibly marketable year, Spotify has now introduced Spotify statues, which were erected at Brooklyn museum in celebration of this year's three biggest hip hop breakthrough artists: SZA, 21 Savage and Metro Boomin.
The installations pay tribute to these artists while referencing the streaming platform's influential playlist 'RapCaviar,' which introduced mass listeners to new artists who would later dominate the charts. The installation has been playfully dubbed, the 'RapCaviar Pantheon,' and Spotify claims it plans to immortalize more breakthrough artists in upcoming years.
In addition to the sculptures, which were created in partnership with SpecialGuest, Spotify contracted Pharrell to create a short film which followed the creation of the RapCaviar Pantheon.
Why This Trend Is Growing
- Musician Statues
- Creating commemorative statues of popular and breakthrough musicians for public display in partnership with streaming services or music venues can become a new trend for music lovers.
- Interactive Installations
- Creating installations that pay homage to musicians using modern technology such as AR, VR or mixed reality can become more popular to attract a younger audience.
- Artist Partnerships
- Partnering with popular artists or influencers to create short films or visuals that showcase the creation process of installations, music or any creative projects can become a new way of generating buzz for brands and artists alike.
Industries Being Reshaped
- Music Industry
- The music industry can leverage the trend of creating commemorative statues to increase their presence in the public space and engage with music lovers.
- Tourism Industry
- The tourism industry can benefit from installing interactive installations that pay homage to popular musicians to attract visitors and create a unique cultural experience.
- Advertising Industry
- The advertising industry can partner with artists or influencers to create visually appealing content to promote their brands or products while also reaching new audiences.
