Designed by Etsy's HipHopSmokeShop, this novelty lighter is yet another way for music fans to celebrate Jay-Z's critically acclaimed 4:44 album release. The long-awaited album was launched on the mogul's Tidal streaming service last week, reaching Platinum status in just a few days.
Specializing in novelty smoke accessories that are inspired by the likes of Nicki Minaj, Young Thug, XXXTentacion, and Bryson Tiller, HipHopSmokeShop gives rap fans an excuse to invest in merchandise that is not only affordable, but also functional.
Priced just under $10, this lighter is adorned with a replica of the 4:44 album release's cover art -- a pale beige backdrop with block number typography. The novelty item is a great gift idea for Jay-Z, and hip-hop fans and is reflective of the growing desire for niche music merchandise among Millennials.