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Biodegradable Beauty Pots

Naviter's Natural 'Atopik' Range is Packed in Eco-Friendly Raw Materials

— March 1, 2018 — Eco
The all-new 'Atopik' range from Finnish cosmetics company Naviter uses a fully biodegradable packaging solution from Sulapac. The materials used to package products like the Atopik All Over Balm are made from renewable, sustainable and raw materials, including wood from sustainably managed Nordic forests.

As well as aligning with its values on purity and natural cosmetics, the cosmetics company sees the elimination of microplastics from its packaging as an important commitment to make for the planet. By prioritizing sustainability, these beautifully textured product packages offer a vision that many conscious consumers are proud to get behind.

A growing number of beauty brands and cosmetic retailers are offering sustainable packaging solutions by intentionally reducing plastic and material waste, favoring eco-friendly materials and reusable containers, or implementing in-store bars that offer product refills.
Trend Themes
1. Sustainable Packaging Solutions - The trend of offering sustainable packaging solutions in the beauty industry presents an opportunity for companies to reduce plastic waste and align with environmentally conscious consumers.
2. Elimination of Microplastics - The trend of eliminating microplastics from beauty product packaging provides an opportunity for companies to showcase their commitment to environmental sustainability and attract eco-minded consumers.
3. In-store Refill Bars - The trend of implementing in-store bars that offer product refills allows beauty brands to reduce material waste and provide a convenient and eco-friendly shopping experience.
Industry Implications
1. Cosmetics and Beauty - The cosmetics and beauty industry can capitalize on sustainable packaging solutions to appeal to environmentally conscious consumers and differentiate themselves in the market.
2. Packaging - The packaging industry has an opportunity to innovate and provide biodegradable and sustainable packaging materials for beauty brands that are seeking eco-friendly alternatives.
3. Retail - The retail industry can explore the implementation of in-store refill bars as a way to reduce single-use packaging waste and attract environmentally conscious consumers.
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