Voice Campaigning

Smart home systems become marketing tools in their own right

Implications - With voice-activated products increasingly becoming the norm in North American homes, brands are seeing opportunities to market directly with home automation hubs. This shift comes as consumer confidence in these technologies rises, with businesses now able to enter increasingly personal consumer spaces in a way that doesn't negate trust between the brand and the consumer.

Workshop Question - How could your business leverage voice-activated tech in marketing?
SCORE 4.4
Popularity
Activity
Freshness
Megatrends
Patterns
52,698 Total Clicks
Nov 16 - Nov 18
This Year and Untested
TechMarketingBusiness
Featured Examples
Voice-Activated TV Campaigns - Channel 4 Launched 'The Human Test' to Promote Its Humans TV Series
SCORE 5.1
Warm 238 Clicks Pub: Apr 27, 18
Voice-Activated TV Campaigns
Channel 4 Launched 'The Human Test' to Promote Its Humans TV Series
To promote the third season of its sci-fi TV series Humans, Channel 4 launched ‘The Human Test’ as a way of determining if one is a Synth or a Human. The creative campaign makes use of... [More]
Chatbot-Ordered Clothing Collaborations - Adidas X Alexander Wang Season 2 is Ordered Via Chatbot
SCORE 4.2
Average 343 Clicks Pub: Jul 31, 17
Chatbot-Ordered Clothing Collaborations
Adidas X Alexander Wang Season 2 is Ordered Via Chatbot
The ‘adidas X Alexander Wang Season 2’ takes inspiration from New York’s bike messenger and rave culture with its collection of chatbot-ordered clothing. For the release of this... [More]
Promotional Celebrity-Voiced Alarms - The Hosts from 'The Grand Tour' Voice an Alarm in Amazon Alexa
SCORE 2.3
Untested 330 Clicks Pub: Nov 14, 16
Promotional Celebrity-Voiced Alarms
The Hosts from 'The Grand Tour' Voice an Alarm in Amazon Alexa
Jeremy Clarkson, Richard Hammond and James May, the three former hosts of ‘Top Gear’ and the upcoming ‘The Grand Tour,’ have lent their voices to a unique marketing campaign.... [More]
Voice-Activated Thanksgiving Assistants - Butterball's Alexa Skill Updates Its Turkey Talk-Line
SCORE 4.2
This Year and Average 87 Clicks Pub: Nov 5, 18
Voice-Activated Thanksgiving Assistants
Butterball's Alexa Skill Updates Its Turkey Talk-Line
For every Thanksgiving since 1981, Butterball has offered a Turkey Talk-Line, a hotline that connects consumers to experts who can help with all of their questions on preparing a turkey. This year,... [More]
Movie Prop Smart Systems - An Alexa-Integrated HAL-9000 is Now a Terrifying Reality
SCORE 1.8
Untested 197 Clicks Pub: Mar 13, 18
Movie Prop Smart Systems
An Alexa-Integrated HAL-9000 is Now a Terrifying Reality
The HAL-9000, from Stanley Kubrick’s opus ‘2001: A Space Odyssey,’ has finally become a reality thanks to the work of Master Replicas Group. This recreation of the iconic AI is... [More]
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