Smart home systems become marketing tools in their own right
Implications - With voice-activated products increasingly becoming the norm in North American homes, brands are seeing opportunities to market directly with home automation hubs. This shift comes as consumer confidence in these technologies rises, with businesses now able to enter increasingly personal consumer spaces in a way that doesn't negate trust between the brand and the consumer.
Workshop Question - How could your business leverage voice-activated tech in marketing?
Trend Themes
1. Voice-activated Campaigns - Brands can use voice-activated devices to customize audience experience and market their products and services.
2. Chatbot-ordered Sales - Marketers can use chatbots to personalize the experience for customers and make sales more efficient and enjoyable.
3. Voice-activated TV Campaigns - Television networks can use devices like Alexa and Google Assistant to create fun, interactive promotions and engage their audience.
Industry Implications
1. Marketing - Voice-activated devices and chatbots open up ample opportunities for digital marketers to create personalized, seamless experiences for their audience.
2. Retail - Brands can leverage the power of chatbots to make online shopping more interactive and efficient for their customers, creating a competitive edge.
3. Entertainment - Television networks and movie studios can use voice-activated devices to create engaging promotions and interactive experiences for fans of a TV show or movie.
