Category
Tech
Delegated Interfaces
Trend cluster
Category
Voice
Campaigning
Smart home systems become marketing tools in their own right.
2.3
Trend score
Trend
What is the Voice Campaigning trend?
Voice Campaigning: With voice-activated products increasingly becoming the norm in North American homes, brands are seeing opportunities to market directly with home automation hubs. This shift comes as consumer confidence in these technologies rises, with businesses now able to enter increasingly personal consumer spaces in a way that doesn't negate trust between the brand and the consumer.
Trend themes
Themes within the Voice Campaigning trend
Three behaviours holding the trend together01
Voice-Activated Campaigns
Brands can use voice-activated devices to customize audience experience and market their products and services.
02
Chatbot-Ordered Sales
Marketers can use chatbots to personalize the experience for customers and make sales more efficient and enjoyable.
03
Voice-Activated TV Campaigns
Television networks can use devices like Alexa and Google Assistant to create fun, interactive promotions and engage their audience.
Industry implications
What the Voice Campaigning trend means for industry
Where the trend changes the playbookFor
Marketing
Voice-activated devices and chatbots open up ample opportunities for digital marketers to create personalized, seamless experiences for their audience.
For
Retail
Brands can leverage the power of chatbots to make online shopping more interactive and efficient for their customers, creating a competitive edge.
For
Entertainment
Television networks and movie studios can use voice-activated devices to create engaging promotions and interactive experiences for fans of a TV show or movie.
Workshop question
How could your business leverage voice-activated tech in marketing?
Trend signals
Trend signals for Voice Campaigning
Trend score 2.3 out of 10, from popularity 44%, activity 17%, freshness 8%.
Popularity44%
Activity17%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Voice Campaigning trend
5 featured examples from Nov 14, 2016 to Nov 5, 2018CategoryPop Culture
Voice-Activated TV Campaigns
Channel 4 Launched 'The Human Test' to Promote Its Humans TV Series
TV networks can embrace voice-activated campaigns to promote their content and increase audiences.
CategoryMarketing
Chatbot-Ordered Clothing Collaborations
Adidas X Alexander Wang Season 2 is Ordered Via Chatbot
Disruptive innovation opportunity: Implement chatbot-powered ordering systems to streamline the purchasing process and enhance customer satisfaction.
CategoryMarketing
Promotional Celebrity-Voiced Alarms
The Hosts from 'The Grand Tour' Voice an Alarm in Amazon Alexa
Incorporating unique celebrity-voices in virtual assistants could enhance user experiences and engagement, and generate more users and revenue.
CategoryMarketing
Voice-Activated Thanksgiving Assistants
Butterball's Alexa Skill Updates Its Turkey Talk-Line
The integration of voice-activated cooking assistants and virtual expert hotlines presents opportunities for food companies to differentiate their brand and provide more value-add…
CategoryTech
Movie Prop Smart Systems
An Alexa-Integrated HAL-9000 is Now a Terrifying Reality
Manufacturers of movie collectibles can use innovative technology like Alexa integration to provide more value to collectors and fans.
